**Only Half of Swedish People Recognize Government Ministers**
A recent survey conducted by Aftonbladet/Demoskop has revealed that only half of the Swedish population can recognize the current government ministers. The survey, which included 1,271 interviews conducted between December 5 – 14, 2023, found that many ministers remain relatively unknown to the public.
The survey showed that the Swedish people are only familiar with half of the members of the government. Some ministers, such as Ebba Busch and Gender Equality Minister Paulina Brandberg, are among the least popular and least recognized in the current government.
According to the survey, some of the most unknown ministers in the government include Moderate Party member Camilla Waltersson Grönvall, EU Minister Jessika Roswall, as well as Peter Kullgren and Erik Slottner from the Christian Democrats. These ministers were relatively unknown when the government first took office in 2022, and their popularity has not significantly increased since then.
Furthermore, the survey also revealed that Gender Equality Minister Paulina Brandberg has become less known over the past year, despite her efforts to raise her public profile. Brandberg, who belongs to the Liberals, has seen a decrease in her popularity, making it difficult for her to gain recognition in a government where equality measures are predominantly focused on the labor market.
Interestingly, the survey also found that some of the most well-known ministers in the government are also the least popular. Christian Democrat party leader Ebba Busch, Romina Pourmokhtari, Johan Pehrson, Prime Minister Ulf Kristersson, and Elisabeth Svantesson are among the most recognized ministers, but they also rank as the least popular.
On the other hand, Defense Minister Pål Jonsson, Justice Minister Gunnar Strömmer, and Foreign Minister Tobias Billström are among the most popular ministers in the government. The survey showed that the ministers’ ratings are on average at the same level as last year, with only three ministers receiving ratings above the midpoint of the scale.
The survey also revealed that the demand for an EU minister and the challenges of being an equality minister in a predominantly labor market-focused government contribute to the difficulties in gaining recognition and popularity.
It is evident that being a minister can be a thankless task, and becoming known, liked, and respected requires hard work, a strategic portfolio, and a bit of luck. Despite the challenges, the survey provides valuable insights into the public’s perception of the government and its ministers.