When you analyze the audience for the Goya galas, you always look at the presenters, the musical performances, the monologues. Rarely is there talk about movies and the desire that the public has to see how the story they saw in the cinema succeeds. That your opinion, in short, coincides with that of the academics. And this Saturday there was excitement to discover who would win the duel between ‘As bestas’ and ‘Alcarràs’. The resounding triumph of Rodrigo Sorogoyen’s film brought together an average of 2,684,000 viewers in front of television, reaching more than three million when the last envelope was opened, at about 1:18 in the morning.
These figures translated into a 23.4% audience share, five tenths more than in the last edition (22.9%). That is, since 10:00 p.m., one in four people who watched television chose to watch the Spanish film gala in which an emotional tribute was paid to Carlos Saura. Thus, the golden minute -the most viewed of the day- arrived at 11:15 p.m., at which time it summoned 3,185,000 people. The red carpet special brought together 1,317,000 people (67,000 more than in 2022), with a share of 11.1%.
Historical broadcasts of the Goya Awards galas
History of emissions of
the galas of the Goya Awards
Best audience at the Goya since the pandemic
The interest in discovering the winner of the most complete year of Spanish cinema so far this century was also evident among the youngest (13 to 24 years), which became the program’s most faithful strip. An unexpected fact, according to the mantra that says that young people no longer watch television.
The one on Saturday was the gala with the best screen share since the pandemic, and surpassed those of 2012, 2013, 2014, 2017 and 2018. Those years the presenters varied from Eva Hache to Dani Rovira or Antonio Banderas himself.
Another interesting fact: in Galicia, the community where the story of ‘As bestas’ takes place, the broadcast was below average, with a 20.4 percent audience share. Data very similar (20.5) to that of Catalonia, where ‘Alcarràs was filmed) and Andalusia (where the gala was held). On the other hand, Castilla y León (34.1) and Madrid (32.8) raised the average. And, as is usual in large non-sports television events, women were the most faithful to the broadcast, according to the GECA report based on data from Kantar Media published yesterday.
football triumphs
The good data from the Goya night has allowed those responsible to breathe calmly after the last-minute changes introduced after the death of Carlos Saura and the risky decision to open the program with a half-hour tribute to the filmmaker. But it was not enough. The most watched broadcast on Saturday was once again for a sporting event. The Club World Cup final between Real Madrid and Al Hilal that began at 8:01 p.m. brought together an average of 3,364,000 viewers with a 25.6% audience share.