Franchise UPS Israel announces its participation in the “Butterfly Button” project to prevent domestic violence, which it implemented on its website – www.ship.co.il.
The company joins organizations that have recently implemented the button in their digital platforms, which was developed as part of the winning project in the Michal Sela Forum hackathon for 2022.
By clicking the button that will appear on the company’s home page, you will be able to quickly access support and advice on domestic violence discreetly and without any traces. Also, the purpose of the butterfly is also to lead and take part in bringing the issue of domestic violence to the center of the public discourse.
Yair Asael, CEO of a franchise UPS Israel states that “We are happy to be involved in this important project which aims to find technological solutions to the problem of violence that has already become a scourge of the country. Along with increasing awareness of the issue, many women and men enter the company’s website in order to send and receive deliveries, and it is important for us to make available to those who need it the option to receive assistance in a simple and discreet way.’