2023-07-02 08:03:55
Second parts were good. Ernesto Martín, current Regional Director UK/IE & Spain of Groupon, who returns to the company to give life to the new era of a firm with more than 18 million customers and the popularity of offering the best services at the most affordable prices. He represents the present of a company prepared to face the future.
How do you face your return?
With great enthusiasm. Groupon is a brand well known and loved by millions of people. This business suffered a huge impact as a result of the pandemic, and that it has been able to overcome it says a lot about the strength of the brand and the professionalism of its team. With more than 18 million active customers, Groupon is a unique brand. Our history, which has seen many competitors come and go, shows that we have been able to build a loyal customer base and a wealth of business relationships. We’ve built a great foundation for a successful transformation and I’m excited to be here.
What marks this new era?
The company has to value the good work done in recent years and relaunch itself for the public, especially the youngest. We’ve come a long way since the startup launched in 2008, in order to capitalize on the excitement of the flash sale group buy mentality. Groupon has concentrated its recent efforts on offering the best services and discounts with a focus on quality and experience. The quality of the offers is getting better and better, and we may have to do more communication work with our potential customers. We are unique in most of the services we offer, such as the cheapest Iphone in Spain, and we have incredible prices on hotels and trips. Each person can save hundreds of euros a month with us and we have to remind them. Groupon may be less talked about than it should be, few people imagine that we sold more than 1.5 billion worldwide in 2022.
Should the discount coupon reinvent itself to survive?
The discount coupon has been around for over a hundred years and always has a place in the market. We, pioneers in its digital version, adapt it to reduce the complexity of its use and integrate it into the tools of our partners. The basic idea never changes, an opportunity is offered to customers, and collaborating companies receive new customers to retain loyalty.
More and more companies are dedicated to offers, how do they face the competition?
In addition to all of the above, at Groupon we also continue to evolve our product offering, both for our customers and business partners.
In addition, Groupon can boast of being a pioneer…
Competition in reference to services has been reduced considerably, since many have disappeared. The only way to maintain leadership in this sector is to guarantee that the quality of our offer is the best. We have many processes in place to ensure that they are true to the discount, and that they are the best available. This allows customers to come to Groupon with peace of mind, knowing that they will have the best experience at the best price. Also, being the pioneers, we are always one step ahead, studying what the market needs and with a lot of analytics.
What do people mean to Groupon?
Our customers are the best speaker possible. Ensuring they have a good experience is our best marketing tool, as they will likely end up using other plans. Groupon is a very particular company in that it has two types of customers, directly the partners who work with us and indirectly all the customers who buy the offers. Success lies in being able to find a balance that meets the needs of all three groups: user, member, and Groupon.
Electronic commerce is advancing by leaps and bounds, how do you adapt to changing times?
Our marketing team is adapting to the most fashionable channels. Similarly, the technology team is integrating functionalities based on artificial intelligence to shorten offer launch times, improve the user and partner experience, and be more efficient in finding business opportunities.
Do you have investment plans?
We see the implementation of our transformation plan in three phases. The first, to improve our financial flexibility, management systems and operational efficiency, as well as ensuring that we have the right team to quickly execute our priorities. The second will involve significant improvements to our product, marketing, and sales so that our business is better positioned to compete and deliver value to our customers and business partners. We have already started executing this phase and expect it to be completed before the end of the year. Finally, a return to growth. As our transformation strategy takes hold, we expect to see local revenue increase year-over-year by early 2024, although our revenue growth trends may differ from our local revenue trends depending on the trajectory of our other categories and the moment of our transformation strategy.
What are they working on?
More of the same! We will never tire of looking for exclusive and quality offers for our clients. Our vision is to become the ultimate destination for local experiences and services.
#maintain #leadership #guarantee #quality