The Women’s World Cup faces the challenge of increasing the visibility of women’s football – 07/19/2023 – Sports

2023-07-19 14:21:00

There is a deep abyss between the visibility of women’s and men’s football. That is one of the reasons why the Brazilian Football Confederation (CBF) launched a campaign called #AcordaPraElas (Wake Up For Them) to encourage people to wake up in the early hours of the morning this Thursday to watch the FIFA Women’s World Cup. The fact that the competition is taking place in Australia and New Zealand, countries with the Oceanian time zone, is an obstacle for this World Cup to reach a large audience in Brazil, with games during the early morning or early hours of the day.

However, FIFA had no difficulty in negotiating the sale of the rights to broadcast in Brazil for this year’s Women’s World Cup. Different from Europe, where just last month the entity reached an agreement to avoid a blackout of the tournament in some countries of the continent. After having complained about the values ​​offered by the broadcasters, described as “unacceptable” by FIFA, since they were “between 20 and 100 times less than those received in the men’s World Cup”, the entity reached an agreement with the European Broadcasting Union (EBU) for the opening of the transmission in 34 countries. In this scenario, the players themselves will work to increase the visibility of the competitions, although they also need to fight for their own recognition individually.

Translated by José Alberto Gutiérrez

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