The wooden box of Camembert and Mont d’or threatened by a European text

by time news

2023-11-13 13:26:12

Par Richard Flurin

Published 6 hours ago, Updated 6 hours ago

The wooden boxes used to package cheeses such as Camembert do not have a dedicated recycling channel. CHARLY TRIBALLEAU / AFP

A proposed law on recycling within the European market could lead to the replacement of wooden packaging with recycled plastic.

The diagnosis was not long in coming. The former boss of the CAC40 converted to wooden construction Guillaume Poitrinal lashed out on X (ex-Twitter) “the madness of bureaucracy» European, in unison with most Internet users. The cause of this dismay? The announcement of a possible ban on the wooden box in which Camembert is packaged, as well as other cheeses popular with the French such as the Golden Mountaindue to European regulations on packaging recycling.

The law proposed by Brussels provides in particular for the replacement of wooden cheese packaging with recycled plastic by 2030. “The wooden box – low carbon, light, biodegradable, made in France – is better for the planet than plastic from Saudi oil, transformed in China with coal-fired electricity, and which will end up in the ocean», said Guillaume Poitrinal on X. The entrepreneur was supported by the president of the Fondation de la Mer, Sabine Roux de Bézieux, who described this change as “aberrant».

Specifications

At the origin of this misdeed is a European text entitled “PPWR» pour «Packaging and Packaging Waste Regulation“. This is a proposed law from the Commission aimed at harmonizing the rules on the packaging of consumer products across the continent. A recurring demand from manufacturers, who currently have to deal with different legislation depending on the country. One of the flagship measures of this PPWR is to make all packaging recyclable on the European Union market by 2030.

However, the wooden boxes used to package cheeses such as Camembert do not have a dedicated recycling channel. Despite fairly significant production, which represents 2,000 jobs in France, it would be too expensive to create a logistics chain to recycle Camembert and Mont d’or boxes. Especially since the European Commission’s proposal specifies that the recycling of packaging must be “economically viable».

The text, as it stands, has not been voted on by the European Parliament and even less endorsed by France. No one knows if this provision will be retained with regard to these French gastronomic treasures. Camembert producers insist on the importance of wood in maturing and therefore the taste of their cheese. The same goes for the Mont d’or, whose spruce wood strapping is inseparable from the specifications of the protected designation of origin.


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