2024-05-09 17:39:59
New Delhi: There is a race among many private equity companies to buy stake in Haldiram, the company which has been ruling the country’s salty and sweets industry for many decades. These include the world’s largest private equity company Blackstone Inc, Temasek Holdings Ltd and Bain Capital. This claim has been made in a report of business newspaper Mint quoting sources. Investors want to buy at least 51 percent stake in Haldiram Snacks Food Private Limited (HSFPL). This purchase can be done at a valuation of eight to 10 billion dollars. It is believed that this could be one of the biggest deals in the consumer segment. Haldiram’s Nagpur and Delhi groups have been merged, which was approved by the Competition Commission of India last year. Haldiram Snacks Private Limited holds 56 percent stake and Haldiram Foods International Private Limited (HFIPL) holds 44 percent stake in HSFPL. The Haldiram brand was started in 1937 by Ganga Bisson Agarwal. Today its business is spread in more than 100 countries. The company sells more than 400 types of food items. These include namkeen, sweets, snacks, ready to eat food, frozen food, biscuits, confectionery, ready to drink beverages and pasta etc. The company also exports to many countries outside India. These include many countries of Europe and America.
Haldiram Sale: The company earned Rs 9,215 crore by selling Haldiram, Namkeen-Bhujiya.
Who is there competition with?
According to a report by research firm IMARC Group, India’s snacks market was worth Rs 42,694 crore in 2023 and is expected to reach Rs 95,521 crore by 2032. In India’s snacks and namkeen market, Haldiram’s main competition is with Balaji Wafers, Bikanerwala Foods, ITC, Parle Products and PepsiCo etc. Haldiram’s share in India’s snack food market is 21% while PepsiCo’s share is 15%. About 3,000 small and regional players have a 40% share in this market. According to a report, the revenue of Haldiram Foods International Private Limited was Rs 3,622 crore in the financial year 2022, while the revenue of Haldiram Snacks Private Limited was Rs 5,248 crore. Haldiram’s valuation is around Rs 83,000 crore based on the sale of its business in FY 2022.