The Zewo advertising offensive in French-speaking Switzerland has started! – Zewo

2023-11-10 07:18:21

In the last 10 years we have been able to The awareness of the Zewo seal of quality will almost double throughout Switzerland. Our advertising for the seal of quality works – and yet we are not completely satisfied. Although we invested a third of our advertising budget in French-speaking Switzerland, as is generally the case, the seal of quality is much less well-known in French-speaking Switzerland than in German-speaking Switzerland. We want to change that.

If you have been traveling in French-speaking Switzerland in the last two weeks, you may have noticed our posters. These are part of ours Advertising offensive in French-speaking Switzerland, which we launched in time for the peak fundraising season. We want to increase awareness in the next few years through visibility in the public space in French-speaking Switzerland. In addition to the posters, we are also increasing the presence of the seal of quality on online news channels and using targeted measures to promote the free placement of our advertisements in French-speaking Swiss titles.