2023-10-22 10:45:05
A marketing campaign It ends in the worst possible way in the center of Barcelona. “We had to flee to save our lives,” explains the jewelry store that wanted to reward its customers with 100 free necklaces in the Catalan capital. Unfortunately, the action did not go as expected due to a group of young people who caused chaos and tried to steal the gifts.
Gold Dealers is a brand recognized nationally for its excellence in the sale and purchase of precious metals. With a solid reputation in the market, it offers exclusive jewelry to its customers. The company wanted to organize an event for their community to thank them for everything they do for them, so they chose the University of Barcelona square to stage the event, in which they intended to give away 10,000 euros in 18-karat gold chains, which is equivalent to 100 pieces of jewelry.
AN AVALANCHE OF YOUNG PEOPLE TRY TO STEAL THE CHAINS
“We thought that some followers would come and that we could talk to them calmly,” Gold Dealers says on its Instagram account. But nothing could be further from the truth: more than 500 people showed up and not all of them were from his community. When they tried to keep their word and give away the gold chains, an avalanche of young people He jumped on them with the intention of stealing their belongings.
“There is even a video of a kid pretending to be one of us. It’s a shame, because there were people who came politely and were left without a gift,” laments the company, which He could only deliver 20% of the gifts. “It must be said that all our people behaved at all times and were respectful and we have received hundreds of messages asking if we are okay. And yes, don’t worry, we are. But there was a group of people who came to wreak havoc and just wanted steal from us” they add.
The Barcelona Urban Guard had to intervene and, to compensate for the bad time its followers have had, Gold Dealers has created the code COMUNIDAD48H with exclusive discounts in his web page.
#Theft #chaos #failed #marketing #campaign #center #Barcelona