2023-04-27 14:33:30
“It was more than 500 years that she was not talked about so much. If this is not wonderful.” This is how the Armando Testa agency explains the ‘Italia. Open to Meraviglia’ featuring Botticelli’s Venus as an influencer, created by them on commission from the Ministry of Tourism. “When a tourism promotion campaign breaks down the wall of indifference and manages to give life to a cultural debate as lively as the one ignited in just 5 days by ‘Italia. Open to Meraviglia’, it always represents something positive”, writes Armando Testa, underlining that since it is “a campaign that has only been presented but not yet released”, the echo aroused is “probably unique in scope”.
The agency thanks “for the thousands of views, comments, memes and for the passionate discussions of the last few days”, but also thanks “all those who have imagined that the video intended for the presentation of the project – and therefore made with archive material – was already the official spot of the campaign”. As for the 9 million euro investment envisaged by Enit for the campaign, Armando Testa explains that “they are intended for media planning in all the main markets: Europe, the Gulf countries, the USA, Central and South America, China, India, South East Asia and Australia” with the aim “of promoting Italy abroad by focusing on a target coming from 33 countries. Also and above all on markets that are culturally very different from ours, attracting attention easily, directly and immediately recognizable on what traditionally distinguishes Italy in the world”.
And he concludes: “Armando Testa thanks her, and Venus with us. She hasn’t been talked about so much for more than 500 years. If this isn’t a marvel”.
#hasnt #talk #Venus #years..