2023-06-18 19:00:14
more than a century ago In his native Dearborne, Michigan, engineer Henry Ford gave life to one of the most recognized automobile manufacturers worldwide. It is detailed that his main inspiration was the gallop of his horses, a company in which he invested US$28,000and in the It currently has a value in millions of dollars of 14,431.
The brand stands out for being a chain production model, which allowed the massification of the automobile in the early years of the 20th centurywith its model T, which allowed reduce product prices, through assembly optimization. The brand experimented with trucks, tractors, engines and commercial vehicles, until realizing that the latter would be its flagship product.
Today the American giant focuses on a reconversion towards electromobility.
Seven events that marked Ford
Through their social networks, In celebration of its 120 years of history, the brand decided to list its seven historical facts that they have turned it a major player in the automotive industry to this day.
Creation. In 1903, Henry Ford summoned 11 investors, with whom he managed to raise the necessary capital to build his factory.: Ford Motor Company, the birth of a story that continues to be written.
Ford Model T. This model born in 1908 He was in charge of starting ‘Fordism’, which gave rise to the process of large-scale industrial production, that is, mass manufacturing and cost reduction. More than 15 million units sold Worldwide.
Looking back on 120 years of always looking forward. pic.twitter.com/ayRL86lkk1
— Ford Motor Company (@Ford) June 16, 2023
Mustang. In 1964 one of the company’s successes arrived, this sports car was what it took off the brand of the stereotype of being ‘only for grown up people’. The model took care of inaugurate the muscle car segment and prompted other brands to venture into it.
An all terrain. Continuing in line with the models that set the trend is the ‘all-rounder’: Bronco. What Ford did was take the military Jeep Willys as a reference, to develop an unprecedented development in the brand.
La Ford Rouge Factory. In 2003, the manufacturer inaugurated a green renovation for its plant in Michigan, built between 1917 and 1928. It they planted about 4.3 hectares of roof with a green roof that insulates the buildingprovides a habitat for birds and insects, produces oxygen to offset factory emissions, and purifies water. It is currently the largest automotive complex in the world and holds a Guinness Record for the largest living roof in the world.
F-150 Lightning. This is the first 100 percent electric full-size pick-up of history born in 2021.
Formula 1. The last event that highlights the brand It is his return to Formula 1, an announcement he made in February 2023. A Starting in the 2026 season, the brand will be making a full swing again as an engine supplier to the Red Bull team. Despite retiring from the Great Circus in 2004, to his credit he has 10 Constructors’ titles and 13 Drivers’ crowns.
a musical celebration
In addition to the journey of its milestones, the brand created a list on Spotify called ‘Ford 120th Anniversary’ that brings together 121 songs reminiscent of the brand. From Billy Joel to Carlos Vives with the latest hit ‘El carro Ford’ celebrates the life of the automobile manufacturer.
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