2023-08-22 20:01:11
Although having worldwide success with its chain of fast food restaurants, McDonald’s continues to innovate day by day so as not to disappoint its fans and continue to captivate millions of people.
This time he has chosen to launch one new proposal of restaurants: CosMc’s.
The CEO of the hamburgueseries chain, Chris Kempczinskiassured during the presentation of the results of the second quarter of the multinational, that the new brand proposed by McDonald’s “is a concept of small format with all the DNA of McDonald’sbut with its own unique personality.”
Opening in 2024
As CNBC points out, the first locations of this new line of restaurants they will open the doors to the public in first weeks of the 2024. More details will soon be known about this new initiative proposed by this traditional fast food chain, from its expansion plans to its launch strategy.
Differences between the original McDonald’s and its new brand proposal
McDonald’s has decided to put one different name to this new proposal, as he wants it to be different from his original restaurants. McDonald’s new initiative will refer in its name to CosMcand McDonaldland character which appeared in various ads of the restaurant in the 80s and 90s.
The difference it will have with McDonald’s
Its main difference will be in the size. New establishments are expected to have some much smaller dimensions compared to a traditional McDonald’s. The reason for reducing the size of the premises is thanks to the success they are currently having home orders. With this reduction in space, the company dispenses with large facilities and has the opportunity to invest money in other new and innovative issues.
Although McDonald’s has tried to grow as a company beyond its core business, it has failed to curdle and gain success on any occasion, breaking away from the three chains with which it tried to expand its original brand.
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