2024-01-04 07:00:03
The new leitmotif of corporate life is a simple imploration: “Come back, please!” » While teleworking has scattered the troops to the point of threatening this presumed source of collective intelligence that is the famous living together, imposing in an authoritarian manner a return to a pre-Covid-19 regime of presence will inevitably be perceived as retrograde . Don’t count on attracting high potentials with this kind of injunction. The pandemic has produced its relativistic work, people have tasted another way of moving cases forward (yes, in the pediatrician’s waiting room, why not? – we call it the “despecialization” of work), without for you might as well lose efficiency.
In this new context, as highlighted by 70% of those questioned in the tenth Actineo barometer, we may find an interest in returning to the office not to have a little boss on our back again, but rather to nourish social relationships and conviviality. . According to this same study, 72% of respondents believe that, “to make them want to come to the office, the company must offer workspaces better than at home”. Understand: in the next world, the employee is not a pawn who owes his presence to you, but someone who will have to be seduced, like any customer.
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In companies that have no cash flow concerns, the model from which this production of “corporate” attractiveness is envisaged, the guarantee of any successful remigration, is that of the palace, with a capital “P”. Yves Wencker, former director of the Hôtel Raphaël in Paris, now manages the Maison Sanofi site, in the 17th arrondissement of the capital, and has imported the codes of his former profession there.
« Workplace experience »
Like the “room service” of luxury hotels, teams check on a daily basis that the meeting rooms are impeccable and, at reception, the « hospitality officer » are making an onslaught of courtesy to make the stay pleasant for those we now call the “residents” – don’t talk about work, it risks scaring them away. The concierge services, designer furniture, Nina Métayer’s pastries to enjoy at the café and pizza breaks on the roof terrace with a view of the Eiffel Tower are there to make you forget your miserable teleworker French press coffee maker. According to the new fashionable jargon, we no longer go to the office, we now live a « workplace experience ».
At the BNP headquarters, in the 19th arrondissement of Paris, “guest chefs will come and demonstrate their talent”, we can read on the website of Exalt, the service provider responsible for the restoration. Flattering the stomach is not the only fashionable strategy: elsewhere, sports coaching, pottery workshops, yoga classes complete this great luxury offer which implicitly redefines the essence of the office, a place of intersection of cognitive flows where , flex office requires, we are no longer really invited to develop a mentality of ownership of our open space square.
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