Black Friday 2024 and Black Week bring lots of discounts. © picture alliance/dpa
3 minutes reading time
Black Friday 2024 has not yet started and the first discounts, offers and deals are already available. Around the week before Black Friday, Amazon has already significantly reduced a large selection of electrical appliances. On the other hand, the furniture store IKEA is still holding back on making big announcements for Black Friday. However, you can still find some offers in the IKEA online store.
What offers and deals does IKEA offer on Black Friday 2024?
IKEA This year too, we are not participating in Black Friday. The Black Fridays campaign in recent years has not yet been announced. However, that doesn’t mean customers won’t be able to get any discounts during Black Friday Black Week and that Black Friday Can look forward to. The furniture store is currently advertising other offers:
- Reduced products for IKEA family members, below
- Save €200 for every €1,000 of purchase value on kitchens from €2500 for members of the IKEA family until 31 December 2024
- €20 saves you €100 Purchase value of armchairs & stools for IKEA family members until November 30, 2024
IKEA Germany 50 years
This year IKEA of Germany is celebrating its 50th anniversary. The company has several offers for this as well. For example, IKEA family members can bag filling Win a prize where you can shop for free for ten minutes. Anyone taking part in the IKEA Family Quiz can also take a pack with them limited offers win.
“Second chance” at IKEA
What IKEA also advertises with it is “A second chance“-Action. Products and displays can be purchased back at a discount. In previous years, this deal was also held on Black Friday under the name Buyback Friday and offered discounts on the buyback price.
Black Friday 2024: Spot good deals fast
Amazon has an endless range of products. Accordingly, there are many offers and discounts, and not all of them are necessarily good. However, with the right Black Friday tips, you can find the best deals on Amazon. We have already selected some tender highlights for you:
- Echo Dot (latest generation): €24.99 instead of €64.99
- Fully automatic coffee machine Siemens EQ300 TF301E19: €328.49 instead of €719.00
- roborock Qrevo Pro Set robot vacuum cleaner: €619.99 instead of €999.00
- Xbox Wireless Controller Carbon: 44,99 € stat 59,99 €
- Tefal K232S5 Iceforce knife block made of wood: €64.99 instead of €142.99
Amazon Prime membership is worth it on Black Friday
Anyone with an Amazon Prime membership not only gets their Black Friday achievements delivered to their home for free, but they can collect all the products on a wishlist in advance. Another advantage is access to lightning deals. During Black Week and Black Friday, Prime Membership customers can access offers earlier. Amazon Prime membership is the first 30 days free, and it costs €8.99 per month there.
Black Friday 2024 – these stores offer offers
In addition to Amazon and IKEA, many other online stores are participating in Black Friday, Black Week and Cyber Monday 2024.
- The trading and service company Otto announcing various discounts during Black Week from November 19th to December 2nd. Around 40,000 items were reduced during this period.
- MediaMarkt and Saturn have a joint campaign for Black Week, which will only take place until November 28, 2024, 8 pm After that there is a Black Friday campaign, which ends on December 2, 2024 at 8:59 am
- At Samsung Not only is it possible to buy many discounted electronic devices, but you can also find discount savings rates.
- Like textile companies Adidas and about you offering up to 50% off during Black Week
Black Week discounts are also available in stores
If you prefer to stroll around the cities on Black Friday or Black Week, you also have good opportunities to find a good deal in the shopping miles in North Rhine-Westphalia. In recent years, many people have been passing through the center of Dortmund to shop for their first Christmas presents in the Black Friday sales. Afterwards you can end your successful shopping trip at the Dortmund Christmas market.
What strategies should consumers use to maximize their savings during Black Friday 2024?
Interview: Navigating Black Friday 2024 with Retail Expert Emma Carter
Time.news Editor (TNE): Good morning, Emma, and thank you for joining us today! As we gear up for Black Friday 2024, there’s already buzz about discounts and offers from various retailers. Dominating the conversation seems to be giants like Amazon and IKEA. What’s your take on the retail landscape as we approach Black Friday this year?
Emma Carter (EC): Good morning! Absolutely, it’s exciting to see the early promotions rolling in. Amazon is leading the charge with substantial discounts across their range. Their strategy seems to be getting consumers excited early, which can really drive engagement. Meanwhile, IKEA is taking a different approach, which I find intriguing.
TNE: Yes, IKEA has announced that they won’t directly participate in Black Friday but are still offering deals and promotions. What do you think is behind their decision?
EC: IKEA is known for its unique approach to sales. By not being part of the Black Friday frenzy in the traditional sense, they maintain their brand image and can offer meaningful discounts that resonate better with their loyal customer base, especially IKEA Family members. Their promotions on kitchens and furniture are clever; they create a sense of exclusivity while still attracting customers.
TNE: Speaking of IKEA Family members, they have some notable offers this year, like the €200 off kitchens for purchases of €1,000 or more. How do these types of promotions influence customer loyalty?
EC: Promotions like that are fantastic for building loyalty! They incentivize members of the IKEA Family program to shop with them, reinforcing a sense of community and value. It’s about delivering benefits that go beyond just price cuts; they’re creating an experience for their customers. When customers feel they’re getting exclusive deals, they’re more likely to return.
TNE: Now, shifting gears to Amazon, their vast selection can sometimes be overwhelming for consumers. What strategies can shoppers employ to navigate the countless offers effectively?
EC: Great question! First, I recommend creating a wishlist beforehand. Amazon Prime members can access lightning deals early, which is a huge advantage. Additionally, shoppers should compare prices and read reviews, as not every discount is as good as it seems. It’s essential to shop smart and remain focused on what’s truly a deal rather than what looks appealing at first glance.
TNE: With both Amazon and IKEA marketing their offers prominently, how do you see consumer behavior changing this year compared to previous years?
EC: I believe we’ll see a more discerning consumer. With economic pressures, shoppers are becoming more thoughtful about their spending. They’re looking for sustainable choices and real value. This year, retailers that offer genuine savings or unique experiences—like IKEA’s “second chance” program—will stand out. Consumers want more than just products; they want a narrative that aligns with their values.
TNE: Speaking of narratives, many brands are focusing on sustainability. How do you see this trend intertwining with Black Friday shopping behaviors?
EC: Sustainability is a growing focus, and it’s becoming increasingly important during shopping events like Black Friday. Brands that emphasize eco-friendly practices—such as IKEA’s buyback scheme—are likely to attract shoppers who are environmentally conscious. We might start seeing more brands pivoting to showcase their sustainable practices, turning what have traditionally been single-day sales into opportunities for longer-term engagement.
TNE: Emma, thank you for sharing your insights on the upcoming Black Friday season. Your expertise illuminates the complexities and evolving dynamics within the retail industry.
EC: Thank you for having me! It was a pleasure to discuss these trends, and I’m excited to see how Black Friday 2024 unfolds. Happy shopping to all!
TNE: Indeed! We appreciate your perspective, and we look forward to the developments as the day approaches.
