Thierry Marx’s initiative to promote good quality French products

2023-06-07 12:08:49

By Emma Confrere

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2 hours ago
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Update 11 minutes ago

“All the products are traced, French and from French agriculture”, assures Thierry Marx. EMMANUEL DUNAND

The starred chef denounces “the theory of deadly low cost for industry and farmers”. The “basket of good” arrives on the shelves.

If the anti-inflation quarter has just been extended beyond June 15, it will have to leave some room for a newcomer: “the good basket“. Presented this Wednesday morning on RTL by the starred chef and president of the Union of Hotel Trades and Industries, Thierry Marx, it aims to promote quality food, produced in France.

«Of course, it is a response to the baskets of supermarkets, which do not offer much of interest in terms of quality.», specifies the chef, before adding that he «must stop with ultra-processed products at the lowest prices“. Specifically, in thebasket good“will find products”Dailylike eggs, meat or pasta. These references will be certified “blue white heartby the association of the same name which is committed to their traceability, their nutritional intake, animal health and crop quality.

Read alsoHave the prices of the anti-inflation basket really fallen by 13%, as the government claims?

“Traced products from French agriculture”

In all, seven brands, five of which are mass retailers, offer this basket among their stalls. This is the case of Auchan, Carrefour, Lidl, Intermarché, Système U, the Grande Épicerie de Paris and Nous anti-gaspi. Each group thus chooses the references to highlight, generally on its private label products. “All these products are traced, French and from French agriculture», assures Thierry Marx. The chef’s recipes will also be offered to cook the references concerned.

System U products included in the “voucher basket”. Screenshot

Thierry Marx admits, however, that “this basket is going to be a little more expensive, from 3 to 4%» compared to the average for other products. But according to him,we must stop with this theory of low cost which is deadly for our industry and for our farmers». «We must stop telling people that because they eat badly, they gain purchasing power“adds the chef. He now hopes to make four editions of “this basket good” In “the next two or three years».

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