2023-05-12 10:43:46
Elon Musk will step down as CEO of Twitter in a matter of weeks. And he already has a successor, like this, in feminine. Despite the fact that, for the moment, the tycoon has not announced the name of the person who will bear the weight of the social network, everything indicates that it could be Linda Yaccarinocurrent head of publicity for the media company NBCUniversal.
In accordance with ‘The Wall Street Journal’, the agreement is not closed, although Yaccarino would be in advanced conversations to take charge of the application. According to Musk’s words, he would start in the position in about a month and a half. Other media, like ‘The Verge‘, They also point out that the NBC executive is interested in the position and that the South African tycoon plans to give it to her.
It is not uncommon for Musk to bet on an executive with the profile of Yaccarino, dedicated to a business, advertising, which is the most important for any social network, and Twitter is no exception. Since the executive, owner of other companies such as Tesla o SpaceXtook ownership of the app, revenue from ads displayed on the platform has plummeted.
Of the top 100 advertisers that Twitter had before Musk bought the company, 37 have not invested a euro in the platform in the last six months, according to market analysis firm Sensor Tower. Meanwhile, 24 brands reduced their average monthly ad spend on Twitter by 80% or more.
All this has meant that the company currently does not cost even half of the 44,000 million euros that Musk paid at the end of last 2022. The businessman has opted to improve economic results by betting on the subscription service Twitter Blue, the same one that gives access to the blue verification mark previously reserved for official accounts of institutions, companies and prominent users. So far, with little success.
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