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The filters are based on augmented reality (AR) technology and are actually a unique effect that dresses up on photos and videos that you have chosen to upload to the platform and gives them life. They are created in computer software and when they are synchronized with your camera they allow you to add a design in the background or in the front of the image or video.
Today, if you want to create Filter on Instagram Your own, one that will perfectly suit your needs, it is definitely possible and even recommended if you are a business owner who wants to increase the exposure to your page or in order to emphasize a special event, create interest around it and involve the surfers.
How to create a filter?
Facebook has recently released dedicated software for you to create filters by name Spark AR, You can download it for free. Once you learn and understand how to operate it you will find that its use is particularly convenient and does not require in-depth programming knowledge – one of its advantages is the fact that it comes with instructional videos.
You can also choose to work on pre-made templates and the images you want to use can be dragged from your computer – just note that their extension is PNG. In addition to the various objects you can also add your own sound files.
If you are a person who is new to the field of design, it is recommended that you first use items that are within the system and their use is free. It also allows you to play with the lighting and choose between different backgrounds and thus create the atmosphere that will serve the purpose of your filter.
Using Spark software you can create different effects. For example, the most popular is one that dresses on people’s faces. You can do this using a face tracking technology called Face Tracker which has to be added to the project. You will then need to add a mask through Face Mesh and design according to your choice.
Another desired effect is a combination of different design elements, for example falling stars, called World Effects which can be selected from a menu built into the app by clicking on Add Object, of course you can select several elements and combine them together.
How do you upload the filter you created to Instagram?
At this point you need to access the interface Spark AR Facebook hub in order to upload the filter to Instagram and fill in the following details: Name of the filter, whether it is intended for Instagram or Facebook, under which account it will be published and the date of publication. You will then need to select an icon for the filter and upload a short demo version of the filter you created.
Now all that is left is to wait for Facebook’s approval to check that the filter meets all the requirements. It may take up to five days but usually it will happen in less time. If the filter is approved, it will appear in your filters directory. In order not to get entangled with the certificate it is important to note that the filter you have created is compatible with both vertical and horizontal content, that it does not include offensive content (according to Facebook guidelines of course) or advertising and that it is not a filter with excessive change in facial features.
It is important to remember that although this is a user-friendly application, it requires learning and certain technical abilities, so do not hesitate to contactProfessionals who specialize in designing and advertising on Instagram And they will be able to create for you in less time the filter you dreamed of in the most professional way possible.