The public relations office JWPR is under the management of Yoni Wolf, and the deputy general manager Or Nir has been chosen to lead the public relations of the leading Japanese luxury car brand – Lexus, it was announced this morning (Monday). It has been 16 years since the opening of the first dealership in Israel, during which time over 14,800 cars were sold. The brand’s sales have doubled in the last five years, and in 2021 the company noted a sales record of 1,870 vehicles.
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As part of the campaign, the JWPR team will promote the communication and communication strategy of the brand and will help promote the sales of the various models in Israel. Among the models currently marketed in Israel, you can find vehicles with a variety of alternative drives, among them – hybrid, plug-in hybrid, and electric.
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Among the models sold in Israel: the brand’s first plug-in hybrid NX 450h+, the NX 350h with a fourth-generation hybrid system with improved power by 25% while reducing pollutant emissions by 10%, the UX urban crossover, the LS, the -IS, the RX and more.