Singer Itay Levy And the fashion brand Lee Cooper Last night they signed an agreement in which they continue together for a fifth season and Levy will continue to be the brand’s presenter for the year 2022-2023. In this framework, the singer’s salary is estimated at about NIS 700,000 per year. The new contract includes two seasons (summer and winter) and a clothing capsule designed by Levy in collaboration with Lee Cooper’s home designers.
The first campaign starring Itai Levy will go up during March 2022, with a budget of about NIS 3 million, through the Ministry of Advertising “To the depths of consciousness“, On the occasion of the launch of the Spring Summer 2022 collection. The summer campaign includes a wide spread in leading media, including advertising in the digital assets owned by Itai Levy, billboards, television, advertising at points of sale, extensive public relations and social media activities.
Dan Itamar Brill Group’s VP of Marketing and Strategy said: “This is the fifth year we have expressed renewed confidence in artist Itai Levy and we are proud and happy to be connected with him. With me a tremendous man and singer and became an integral part of the Lee Cooper family. Itai’s songs are played in every home in Israel and he has established his position at the top of music and performing arts in Israel and in fact constitutes an Israeli consensus. For the past 3 years Lee Cooper has won the “Brand of the Year” award in a row, and with me many rights to it. Itamar added: “There is a fit between the values promoted by Itai Levy and the commercial and professional values that the company seeks to promote, such as: excellence, diligence, perseverance, consideration for others and contribution to the community along with ambition, creativity and constant thinking for development and breakthrough.”
Master of productions and music It was reported: “Itai is proud to continue to serve as a presenter for Lee Cooper and he sees Lee Cooper as a home of doing and development, he is happy and excited about the renewed confidence in him and he is already looking forward to starting work on the campaign.”
Lee cooper Is a British fashion brand, considered the world’s leading European jeans company. The Brill Group is the franchisee in Israel of the brand and operates a total of 60 branches in Israel, of which 40 are Lee Cooper alumni branches and another 20 are Lee Cooper Kids branches.