Using headphones (Istock photo)
If the name Over the Horizon means nothing to you, you are probably an extinct species. Anyone who has owned a Samsung Galaxy series smartphone in the last decade, or whose family member or close friend has owned a Samsung Galaxy series smartphone in the last decade, knows the song that serves as the default ringtone of the devices, and every year receives a slight update, but remains based on the same basic melody from more than a decade ago, which is based on the wave of notification sounds on the sellers’ messages (those that used to sound like a whistle and raised connotations of sexual harassment, and were therefore replaced by another sound, with the same melody of course).
Ahead of the unveiling of the Galaxy S23 series at an event that will be held tonight in New York and will be broadcast live on every imaginable platform that allows live broadcasts, the Korean electronics giant presented the 2023 version of Over the Horizon, which of course you will very soon hear playing around you from any third device – according to market estimates Cellular in Israel, Samsung controls about a third of it, and as Eli Lavi, CEO of Sunny Communications, the official importer of Samsung Mobile in Israel, tells us: “Over the past few years, Sunny Communications has identified a consistent trend in the volume of sales of the S series products every year, with An increase of about 15% in the purchase of devices from the S22 series compared to the S21.” He adds that about 70% of the S series devices sold by the company (and presumably also by Samsung’s other importers in Israel – the cellular companies) are from the Ultra sub-series especially dear
This is how the new ringtone sounds:
The person who created the new version of Naima, which in recent years has been characterized by an attempt to sound almost classical, with whole orchestras of real instruments playing it, is Cathy Yaeji Lee, known as DJ Yaeji, an American musician of Korean descent, who was commissioned by Samsung to create The next music that will play around us all day for at least a year. The goal was to express optimism, apparently due to the exit from the Corona crisis – but for the writer of these lines, the current interpretation mainly causes despair.
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