This is what it looks like in the largest Balenciaga store in Germany

2023-04-19 14:25:28

HomeStyleConcrete and poles: This is what it looks like in Germany’s largest Balenciaga store

Germany’s largest Balenciaga store opened in Hamburg on Monday. And we’ve been in.

Sabine Rothig

A look at the Balenciaga bench by Dutch artist Tejo Remy, behind it parts of the current collection, surrounded by concrete. Sabine Roethig

All you have to do is clear out the goods and a rave could start here. Stained raw concrete walls, rough metal rods, damaged screed floor – not much can go wrong here. Hard techno would continue into the following afternoon and condensation would drip from the ceiling. And everyone would be really at the limit.

Instead, however, George Michael’s voice ripples from the loudspeakers and well-groomed employees ask about the desire – because such expensive clothes, bags and shoes do not sell themselves. Everything is peaceful here on Neuer Wall, Hamburg’s luxury mile, where on Monday to Munich and Berlin has opened the third German Balenciaga store.

Again designed by the Berlin architectural office Sub, the Hanse-Dependance also evokes associations with subcultural temporary use situations, as we know them from big, rough cities. Hamburger chic or not, this design concept is now the signature aesthetic of all new Balenciaga stores and is currently being installed in every city.

With 540 square meters and two floors including a VIP shopping area, this store is the largest that the luxury brand has ever opened in Germany. And who knows, there might not be a party here at some point, in the case of Balenciaga that would by no means be unthinkable.

Open on Neuer Wall since Monday: 450 square meters of Balenciaga on two floors.Sabine Rothig

There is no carpet or wallpaper. But a lot of concrete and chic bags.Sabine Rothig

Shoes in front, blouses, dresses and coats in the back, as well as the bench by Tejo Remy. The seating consists of layered Balenciaga fabrics (Deadstock and Vintage) and can be purchased for 25,000 euros.Sabine Rothig

The runway collection that is currently available for purchase is shown on a screen.Sabine Rothig

There are some museum-like moments like this in the store: the Balenciaga necklace is displayed on a wall behind glass.Sabine Rothig

It bags are blockbusters for most luxury brands. Shown here: the popular Cagole in different versions.Sabine Rothig

And here the elegant hourglass bag.Sabine Rothig

For the slightly smaller purse: candles and coffee mugs from a friendly 95 euros.Sabine Rothig

The second floor in lofty splendor. The VIP rooms are also located up here.Sabine Rothig

The collection that was shown at the mud show in Paris is now hanging on a pole on the second floor in Hamburg.Sabine Rothig

Address: Balenciaga, Neuer Wall 20, 20354 Hamburg