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2023-12-08 07:00:00
From January 8th, ARD’s new lunchtime magazine will be coming from Leipzig. It relies on diversity of perspectives and audience participation.
Media or advertising agencies looking for a precisely defined target group often create a so-called persona. In the case of the new ARD lunchtime magazine (Mima), which will be launched for the first time on January 8th, this persona is called “Simone”.
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