This month alone, 202.5 billion won vs. 80.2 billion won early next month ‘Presidential election advertising war’

by times news cr

[2024 미국 대선]

Harris: “I can understand and help the middle class, including my McDonald’s work experience”
Trump Posts 18 Times on X in 3 Days… Fierce Attack on “Harris’s Economic Pledge is Communism”

A TV commercial by Democratic presidential candidate Kamala Harris, who is promising a ‘tax cut for the middle class’. Candidate Harris has also recently released an ad highlighting her experience working part-time at a McDonald’s while in college. It is interpreted as an attempt to highlight the differences between her and Republican presidential candidate Donald Trump, who is a real estate mogul. Screen capture of Harris’ YouTube

With less than 70 days left until the US presidential election on November 5, Democratic presidential candidate and Vice President Kamala Harris has begun full-scale TV and online campaign advertising to win over voters. According to the New York Times (NYT) on the 27th, Harris’s presidential campaign has released a total of six ads in the past week, focusing particularly on middle-class voters.

In one of the ads, Harris emphasizes that she grew up with a divorced working mother and worked part-time at McDonald’s frying potatoes and other items to pay for her college tuition while attending Howard University, a prestigious black university in Washington, D.C. She claims that she is the candidate who can understand and help the middle class if she takes office. The argument is that Republican presidential candidate Donald Trump, a real estate mogul, does not understand the difficulties of the middle class and has no plans for them, and only proposes tax cuts for billionaires.

Earlier on the 22nd, CNN also reported that if candidate Harris wins the presidential election, the first McDonald’s part-time worker-turned-presidential couple will be born in the United States. Candidate Harris’ husband, attorney Douglas Emhoff, also recently revealed, “I worked at McDonald’s during high school and was selected as ‘Employee of the Month’ for my good work.”

Candidate Harris’s emphasis on her experience working at McDonald’s is not unrelated to the fact that 13% of Americans have worked there. This means that it is a good topic to resonate with middle-class and working-class voters.

Additionally, according to the New York Times, Harris’s presidential campaign has committed to spending at least $150 million (about 202.5 billion won) in August alone to release more ads similar to this one. It plans to spend an additional $370 million before the election.

In response, Trump is actively utilizing social media, which is his forte. He is actively posting on his own social media account, ‘TrueSocial’, as well as the recently revived ‘X’ account. ‘X’ suspended Trump’s account on the grounds that he incited his supporters to storm the Washington Capitol on January 6, 2021, in protest of his defeat in the 2020 presidential election. An enraged Trump later devoted himself to ‘TrueSocial’, but returned to ‘X’ as the presidential election approached.

According to political media outlet The Hill, Trump posted 18 times on X alone from the morning of the 25th to the evening of the 27th. He fiercely attacked Harris, posting about various topics including inflation and the Middle East situation. In particular, he criticized Harris by saying, “Harris’s economic pledges are communist,” and called her “Comrade Kamala.” He also wrote in capital letters for emphasis that November 5th, the day of the presidential election, will be “the most important day in American history.”

He is expected to launch a $60 million TV ad right after the Labor Day holiday early next month, likely to bolster his existing offensive by criticizing Harris, who has been handling the illegal immigration agenda as vice president under the Joe Biden administration, as an “incompetent border ‘czar’” for not effectively dealing with it.

New York = Correspondent Im Woo-sun [email protected]

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2024-08-29 06:52:28

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