Travel Agencies Partner with Influencers for Unique Tours
Travel agencies are increasingly partnering with influencers to offer unique and engaging tours for their followers. This innovative approach allows influencers to strengthen their connection with their community while diversifying their income.
“I can’t believe we’ve finished our third tour!” exclaimed American influencer Maddie Dragsbaek on Instagram. During a week-long trip to Spain, she shared experiences with 230,000 of her YouTube subscribers, including catamaran cruises, Spanish cooking classes, and jet-setting evenings.
Branded Travel 2.0
These influencer-led tours are part of a broader trend called “branded travel 2.0,” where content creators curate personalized travel experiences for their followers. This model is similar to the popular platform Uber Eats, connecting influencers, tour operators, and consumers.
Influencers choose a destination and partner with agencies like Trovatrip to design an itinerary. They then set the price and promote the trip on their social media channels.
Creating Memories with the Community
These tours offer more than just sightseeing. They provide an opportunity for influencers to connect with their followers on a deeper level and create lasting memories. For instance, Tara Company, with 1 million subscribers, plans to take her community to Morocco for a week-long training program.
Financial Benefits for Influencers
Influencers are rewarded with a percentage of the booking price for each trip. For a one-week trip, they receive an all-expenses-paid trip for two and a significant discount on the experience itself. This allows influencers to diversify their income and create additional value for their followers.
Positive Feedback and Future Plans
Travelers are enthusiastic about these influencer-led experiences. One satisfied participant shared, “This was my fifth trip with Danielle Michaud-Ellwood from Chasing Oz Travel. I have already signed up for a sixth trip next year in 2025.”
The Paillette Team, one of the agencies involved, plans to continue offering these unique tours in the future, with destinations in Europe and the United States already in the works.