Noa Kirl and Lunai in the Yes campaign (photo by Ohad Romano)
The campaign in general is designed for a new service in its streaming, “yes + myTV”, an interface that allows everyone in the house to enjoy a personal profile that includes the favorite content anywhere and anytime, similar to the profiles that enable Netflix viewing services. But the storm he provoked was far beyond a new product. We caught up with the advertising agency for a behind-the-scenes peek at the move.
The staff thing in the office
To launch Yes Plus My TV, Yes’ new and advanced interface, we chose to connect Noa to the fiery Latin star, Lunai, a partner in her international success. They flirt with each other, but find that they do not share the taste of watching TV. We go through them together between the different series and present the wide variety of Yes content. Until you reach the perfect solution in the Yes interface that allows the opening of personal profiles, so that everyone in the house can watch content tailored to their taste.
A story from the construction of the campaign
For the purpose of combining Noa and Lunai within the scenes of the original series of Yes, 4 different sets were set up, with a set built in the spirit of the series, and extras dressed in the costumes typical of the series were brought in. The Fauda scene, for example, was filmed in an open space in south Tel Aviv, where colorful stalls and market-style estates were installed in the areas, a smoke machine added smoke to the atmosphere, and of course Fauda’s authentic costumes, including the hijab and gun did the job.
The biggest challenge in the project
Dodge the paparazzi
A cult sentence on the set
“Only you and I are a little in a different genre”
What is the thing that flowed most easily
The chemistry between Noa and Lunai
Director: Rani Carmeli
Photographer: Toby Hofstein
Editor: Shay Appleberg
Production: Molla
Music: Tomer Biran
Post House – Broadcast
Copywriter: Yael Koren
Art: Gorges – Eilat Erel, Elon Amram
Customer Manager: Tal Weisbuch
Supervisor: Gal Yaniv
Budget: Adi Schwartz
VP of Creative: Michael Kotex
Deputy CEO: Tal Riben
Advertising agency: Adler Chomsky
Client: Yes
More in-
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