2023-07-05 21:23:34
Meta will release a new app called Threads 0:48
Londres (CNN) — The rivalry between Mark Zuckerberg and Elon Musk just turned up a notch.
Zuckerberg’s Meta company, which owns Facebook and Instagram, announced a new app that will compete with Twitter by offering a rival space for real-time conversations.
The app is called Threads and is expected to go live this Thursday, according to an announcement on the App Store. The app seems to have a lot of similarities to Twitter: the App Store description emphasizes conversations, as well as the ability to build followers and connect with like-minded people.
“Threads is where communities come together to talk about everything from the topics you care about today to what’s trending tomorrow,” it reads.
“Whatever you’re interested in, you can follow and connect directly with your favorite creators and others who like the same things, or build your own loyal fans to share your ideas, opinions, and creativity with the world.”
Meta’s bet comes amid a new bout of turmoil at Twitter, which suffered a blackout over the weekend, followed by the announcement that the site had imposed temporary limits on the number of tweets its users can read while using the service. application.
Musk, the billionaire owner of the platform, said these restrictions had been put in place “to deal with extreme levels of data scraping and system manipulation.”
Commenting on the release of Threads on Monday, Musk tweeted: “Thank God they’re so well run,” echoing comments by Meta execs who seemed to mock Musk’s erratic behavior.
Since taking over Twitter in October, Musk has turned the social network upside down, cutting himself off from advertisers and some of its most prominent users.
Now he is looking for a way to make the platform grow again. Twitter announced this monday that users would soon have to pay for TweetDeck, a tool that makes it easy to organize and monitor the accounts they follow.
Twitter is also trying to invade Meta’s domain.
In May, Twitter added encrypted messaging and said calls would follow, developments that could allow the platform to compete with Facebook Messenger and WhatsApp, also owned by Meta.
Musk and Zuckerberg’s rivalry could soon extend beyond business and into the ring. Last month, the two men discussed the possibility of a cage fight, with the Las Vegas arena that hosts the Ultimate Fighting Championship apparently the favorite venue for the bout.
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