Before Emergencyanother song by an Italian artist had made the rounds on TikTok: Pedro by Raffaella Carrà, one of the queens of Italian music and television. Published in 1980the song tells the story of an overwhelming and passionate love, all accompanied by an irresistible Latin rhythm. Carrà, also known for hits such as Congratulations e You start making lovehas always had an innate talent for creating pieces destined to become evergreen e Pedro is no exception.
Among the rediscovered classics, the following also stands out: It will be because I love you of the Rich and Poora song that needs no introduction. Released in 1981, it is one of the most iconic pieces of Italian pop, with its catchy chorus and contagious energy. Ricchi e Poveri, one of the most beloved groups of the 70s and 80s, have collected successes becoming ambassadors of Italian music in the world and can now boast an unexpected success on international social pages. Furthermore, among reels and stories, recently you often hear Holy joy Of Ornella Vanonian artist who has marked the history of Italian music with a unique voice and her interpretative ability. The song, published in 1970, is used through remix jazz o dance to accompany images of vacations from Italy of many tourists. This viral phenomenon, in fact, not only celebrates Italian music, but projects it into a global context, bringing with it a pinch of nostalgia and a strong boost for tourism in the Bel Paese.
TikTok and Viral Songs
Also That the moon by Louis Prima has found new life on TikTok. This 1958 song, with its unmistakable swing and jazz influenceis a celebration of Italian-American culture. Louis Prima, born in New Orleans to Sicilian parents, was a pioneer of jazz, famous for his ability to combine the American sound with his Italian roots.
The algorithm of TikTok and other social networks means that there are dozens of songs that go viral on the platform every month and often they are not in english. Just as it becomes popular Emergencyare in trend a song in Japanese and one from an Indian rapper: it’s the power of social media. In an era in which new generations are increasingly connected and open to discovering different cultures, Italian music finds a new life on TikTok, proving to be not only a treasure of the past, but also a inexhaustible source of inspiration for the present and the future. And who knows, maybe next summer will see even more tourists crowding the beaches and squares of Italy, with a soundtrack that has gone around the world, starting right from TikTok.