TikTok announces a new platform for brand effects

TikTok announces a new platform for brand effects


Wednesday, March 29, 2023 01:00 AM

Today, Monday, TikTok announced a new product called (Brand Effects). Branded EffectsIt targets companies that market themselves on their short video platform, according to the website aitnews.

And the Chinese company stated in a post on its blog that the program will allow brands to cooperate with the creators of TikTok effects to design custom effects, such as: augmented reality effects and other interactive effects, with the aim of using them in their online campaigns and marketing efforts..

The new product is an extension of TikTok’s existing development platform, called Effect House, which was launched about a year ago. So with Effect Housethe company has put the tools needed to develop AR effects into the hands of content creators, allowing them to expand TikTok’s existing library of AR effects, which is a competitive advantage for its app..

The package also includes other things that AR effects creators need, such as: templates, tutorials, and documentation that explain how to create specific types of effects, such as clipping, face masking, head tracker, face stretching, 3D faces, as well as how to use textures Various textures, lighting, shadows, and more.

And now, with the launch of Branded Effects, companies can start working with the top effects creators in TikTok to create effects for brands and online campaigns that also include specific features like: call-to-action or custom audience targeting, among others..

Brands can use Brand Effects to engage users in a number of ways, such as offering ways to actually try on a facial make-up, changing hair color, making them wear a hat, putting a sticker or frame on a video, using head movements to steer a car, launching Animate by scanning images, text, or real-life objects.

The company believes that the product is suitable for a group of companies, including: brands operating in areas such as: personal care, beauty, consumer packaged goods, entertainment, and retail..

TikTok says that (branding influences) also allows brands to promote their content to a wider audience through things such as paid brand traffic solutions, and they can place their influence in distinct positions in the (Common) tab. Trending Impact plate for increased visibility.

In addition, TikTok says that all of its ad formats support the display of (branding effects), and it can direct viewers to the effects page in the application, where they can then select (branding effect) with one click..

Brands can also control which safe videos appear on the influence detail page to ensure that only relevant or positive videos are shown when TikTok users search for influence in the app to see how others are using it..

TikTok indicated in its post that Microsoft was among the companies already using effects to reach the TikTok community online.

The timing of the company’s announcement of its new product is interesting, given that the threat of a potential ban on it in the United States has prompted advertisers to develop contingency plans for where to divert their marketing efforts if TikTok is no longer accessible..

And as Reuters recently reported, brands and agencies have held emergency meetings, and for some who’ve seen strong performance from their TikTok ads, there’s no plan to pull out yet..

The report also cited data from Insider Intelligence It claims that TikTok’s advertising revenue in the US is expected to reach $6.83 billion this year, up from $780 million in 2020..


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