Tiktok following Instagram began testing paid subscriptions

The short video service Tiktok has launched the paid subscriptions function in test mode, The Information reports, citing a company representative.

Tiktok did not say when the new functionality will become available to content creators and how much subscriptions will cost. The service now provides creators with the opportunity to monetize their content using the Creator Next platform, which allows creators to receive donations and collaborate with brands. Users over 18 can also send and receive virtual gifts during live streams. These gifts can later be exchanged for real money.

Earlier this week, Instagram, one of Tiktok’s main competitors, began testing paid subscriptions in the US, through which users can access exclusive content from bloggers and some advanced features. Twitter launched a similar feature last year, followed by Facebook in 2020.

Tiktok was the most visited resource on the Internet last year, according to Cloudflare. Over the year, the social network has climbed six positions at once, overtaking Google and Facebook among others. In Russia, the application became the leader both in terms of time spent in it and in terms of the number of downloads. Russians spent an average of 26 hours and 18 minutes per month on it, compared to 2020, this figure increased by 34%.

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