AGI – With more than 100 million monthly active users in Europe and two thousand employees, always only in the old continent, TikTok, the short video platform that drives Millennials (and others) crazy is about to celebrate its third year of activity.
In the meantime, it broadens its horizons and pushes on culture and on the relationship with the territory. He does it the way he made himself famous around the world, thanks to hashtags and related campaigns. “With #tiraccontolitalia we want to celebrate Italy through the stories and short videos of the community, with which we have been able to build a strong bond in less than three years. It’s our creators and the content they create that make TikTok a unique place: creative, inclusive and authentic. It is an opportunity to get closer to individual realities, supporting talents and at the same time enhancing what makes TikTok an increasingly Italian platform, founded on shared creativity ”explains Normanno Pisani, Head of Content & Partnerships Italy.
261 million views
One of these, #tiraccontolitalia, developed with the aim of enhancing the local realities and cultures of Italy (traditions, new trends, dialects, fashion, music, cuisine, places and regional anecdotes) has reached its ninth stage: Lazio. Indeed, it has already overcome it. The project, which officially started on April 19, lasting 5 months, touches all Italian regions from week to week. Every seven days a region ends up in the window: the hashtag #tiraccontolitalia generated 261 million views and #TikTokLazio 14 million. After the week in evidence, the “regional” hashtags do not decline, quite the contrary. The next is Lombardy.
The creators, but not only
All TikTok users can participate in the project, not just creators. In any case, in Lazio the television chef Alessandro Borghese stood out, for sport the creator Arturo Mariani, a disabled boy who loves football who encourages young people to overcome the difficulties of motor disabilities, for lifestyle, fashion and beauty, up artist Domitia.
There is also Don Mauro
Don Mauro Leonardi is also among the creators of Lazio. Priest and educator, he joined the platform just over a year ago to bring and make the Gospel known to even the youngest, teaching the value of respect, but not only. Don Mauro, in fact, also creates contents linked to current events, to sensitive issues and trends that have allowed him to reach the threshold of 163.4K followers.
How to participate
You participate in the project by posting anecdotes, stories, places of the heart, idioms and culinary traditions through the hashtags #tiraccontolitalia, #TikTokLazio. Ti RaccontoItalia wants to focus on many different contents, told with a new communicative language made up of short videos (they must be between 15 and 60 seconds).
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