TikTok is testing paid subscriptions – News – Hi-Tech – Kommersant

Short video service TikTok has started testing a new way of monetization for creators — paid subscriptions. It is reported by The Information, citing sources within the company.

TikTok currently allows you to send money to creators using the Tips feature. Users can also buy virtual gifts through the app and send them to creators who can then cash them out.

Instagram previously announced that it was testing paid subscriptions for a limited number of creators. They will still be able to publish content in the public domain, but some entries can only be seen for money. The amount of payment will be determined by the blogger himself: they have eight options to choose from, from $1 to $100.

Evgeny Fedunenko


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