TikTok’s new AI could change everything on the social network

by time news

2023-05-25 17:19:29

TikTok is testing an AI (artificial intelligence) chatbot called Tako that can recommend videos based on what people ask for, according to screenshots of the feature shared with The Verge.

What do you need to know:

  • TikTok is testing its own chatbot, called Tako;
  • The idea of ​​the chatbot is to recommend videos based on what people ask of it;
  • Because of this, Tako has the potential to “radically change search and navigation” in the social network application, according to an expert;
  • For now, it is not known which AI model TikTok is using to “power” Tako.

If TikTok releases Tako widely, the chatbot could “radically change search and navigation” in the app, according to Daniel Buchuk of Watchful Technologies, a company that detects these types of upcoming changes in apps for Fortune 500 companies. It was he who shared the screenshots.

Read more:

Tako: o novo chatbot do TikTok

Montage with screenshots of Tako on TikTok
(Image: Watchful)

In the test screenshots that Buchuk shared, Tako is above the TikTok profile icon, to the right of a video. Tapping it brings up a chat screen, where the bot appears capable of answering a wide range of queries. For now, it is not known which AI model TikTok is using to “power” Tako.

The chatbot will display suggested prompts to help the user start a conversation with the bot.

If I’m watching food videos and ask for a recipe, I’ll get TikTok related videos for the recipe, or if I ask for good Paris art exhibits, it’ll show videos along with a list of suggestions.

Daniel Buchuk, da Watchful Technologies

Test phase

Person holding finger over TikTok logo on cellphone screen
(Imagem: Ascannio/Shutterstock)

A TikTok spokesperson, Zachary Kizer, called the chatbot “a limited experiment” and told The Verge that it is currently not available to users in North America or Europe.

In another social network, the company clarified that the test is only in the Philippines.

We are in the early stages of exploring the chatbot tools with a limited trial of Tako with select users in the Philippines. Tako is an AI-powered tool to help with search and discovery on TikTok.

TikTok, on another social network

As discovered by attorney Josh Gerben, TikTok recently filed a patent application for a “chatbot software” called Tako, which suggests the company is gearing up for a wider rollout.

It wouldn’t be the first social media app to jump on the chatbot bandwagon in recent months. In April, Snapchat made its My AI bot free for everyone. And Mark Zuckerberg recently told Meta investors that he wants to “introduce AI agents to billions of people.”

With information from The Verge

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