Tim Cook 2025 Pay: Apple CEO Earnings Revealed

Apple CEO Tim Cook’s 2025 compensation totaled $74.3 million, a slight dip from the $74.6 million he earned in 2024, the company disclosed in its annual proxy filing released today.

Executive Pay Packages at the Tech Giant

A look at how Apple rewards its top leadership.

• Cook’s base salary has remained steady at $3 million since 2016.
• Stock awards comprised the largest portion of his 2025 earnings, totaling $57.5 million.
• Performance-based cash awards added $12 million to his compensation.
• Apple requires Cook to use private aircraft for both business and personal travel for security and efficiency.

Despite a target compensation of $59 million-the same as in 2024-Cook surpassed that figure thanks to incentive payouts tied to Apple’s overall performance. His earnings breakdown includes a $3 million base salary, unchanged since 2016, $57.5 million in stock awards, $12 million in performance-based cash, and $1.76 million in other benefits like 401(k) contributions, insurance, vacation cash-out, and security expenses.

What factors influence executive compensation at Apple? Incentive payouts, directly linked to the company’s success, played a key role in Cook’s earnings exceeding the initial target.

Did you know?-Apple’s proxy filings detail executive compensation, providing transparency into how the company rewards its leaders. These filings are publicly available and reviewed by investors.

Leadership Transitions and Compensation

Other Apple executives also received considerable compensation packages in 2025.Outgoing general counsel Kate Adams, chief operating officer Sabih Khan, and retail and peopel chief Deirdre O’Brien each earned around $27 million. The company experienced a change in its CFO role, with Luca Maestri earning $15.5 million in his final year and Kevan Parekh receiving $22.5 million as the new CFO.

Pro tip-Executive compensation packages often include stock awards, aligning leadership’s interests with long-term company performance. Vesting schedules encourage continued service.

Why did Apple award these packages? Apple’s executive compensation is designed to attract, retain, and motivate top talent, linking pay to the company’s financial performance and strategic goals. Who received these packages? CEO Tim Cook and several other top executives, including outgoing general counsel Kate Adams, COO sabih khan, retail and people chief deirdre O’Brien, former CFO Luca Maestri, and new CFO Kevan Parekh. What was the total value? Cook’s package totaled $74.3 million, while other executives received between $15.5 million and $27 million. How did it end? The 2025 compensation figures were disclosed in Apple’s annual proxy filing, marking a continuation of the company’s performance-based pay structure, with adjustments made for leadership transitions.