Tinder and OkCupid increase the price: the shares jumped by 11%

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Tinder dating app (pexels photo)

Tech giant Match Group, which owns over a dozen different dating platforms, including Tinder and OkCupid that are hugely popular with hookups, will launch a new user track on its Hinge dating app.

In light of the announcement of this, the company’s stock jumped in a short time at a rate of about 11% in trading last week. Match Group completed a crazy increase of no less than 26% in the last month, when 2022 was a black year for it with a loss of 70% of its value.

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According to the plan, the price per user will be about $50-60 per month, compared to about $35 so far. Generation Z users are the company’s new target audience with advanced components for very active users, such as faster accessibility for people who “swiped right” as well as the improvement of the recommendations that users will receive.

MeTouch Group hopes that they will be able to expand the use of the application in question, which has so far been particularly popular in Western Europe and parts of the United States, with New York being the focus. The average income per user is going to increase significantly, this is in light of the fact that last year it was 25 dollars a month in total.

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