The IKEA chain is about to rent a tiny apartment that covers only 10 square meters in Tokyo, the capital of Japan. The property is located in the Shinjuku district, and the rent there will be 86 cents a month, according to details published by the Swedish company this week.
According to an article on CNN, there is currently only one apartment for rent, and it is equipped with IKEA furniture and accessories. The company has announced that it will receive applications by potential tenants by December 3, who must be over the age of 20.
According to IKEA, the apartment space has been designed so that it contains a sufficient and comfortable living area. “One of the keys to making good use of space is the vertical space. By using three-dimensional space, new possibilities open up in this limited space,” the company said on its website. Tokyo is one of the most crowded cities in the world, encouraging a trend of micro-apartment living.
IKEA is promoting its tiny home through a shark character named Blahaj, who stars in a series of commercials posted on YouTube. Belhaj’s character plays a real estate agent who specializes in small spaces. In the videos, Belhaj describes his vision for the tiny apartment with the help of a member of IKEA’s design team.
This is not the first time IKEA has invested in real estate. The company runs a joint venture called BoKlok with Swedish construction company Skanska, which is building affordable modular homes in Sweden, Finland and Norway. In 2019, Boklock launched a new home style for dementia patients, designed as That will allow them to continue living in the home, among other things by removing mirrors from the bathrooms and installing old handles and buttons for various appliances in the home, instead of the modern digital interfaces.