“Southeast Asian consumers are looking for a premium smartphone experience, and the Galaxy 23 Series takes smartphones to the next level with Samsung innovation,” said TM Roh, President. mobile business Experience, Samsung Electronics said.
“After the launch of the Galaxy S23 series, Samsung has received a very positive response from the market in the region. Compared to the Galaxy S22 series, pre-orders are higher. People’s interest in the Galaxy S23 Ultra has also been overwhelmingly high beyond expectations,” said TM Roh.
He added that the vast majority of consumers in Southeast Asia who pre-ordered the Galaxy S23 Ultra tended to order a higher-capacity variant than their predecessor.
In addition, TM Roh also highlighted the key market opportunities in Southeast Asia. “Many consumers in this growing region Especially young people With the Galaxy S23 series, Samsung brings a variety of innovative experiences in every aspect. Whether it’s camera, gaming and connectivity. combined together in single smartphone There is also the use of recycled materials in the parts. at a rate greater than all previous Galaxy smartphones This takes premium technology to the next level to give consumers the best possible experience while contributing to a better world.”
Even today is full of challenges. In a macroeconomic climate, TM Roh has confirmed that Samsung will continue to operate in various areas. to lead future growth through a fully enhanced product portfolio. These include S Series, Z Series, and A Series smartphones to provide consumers with a holistic premium experience.
He also highlighted Samsung’s strength in delivering a connected experience across devices. seamlessly in the Galaxy ecosystem whether it’s a smartphone wearable devices, tablets, as well as TVs and appliances “Strength and flexibility in the mobile premium product category. experience It allows Samsung to innovate and prepare for the future,” explains TM Roh.
Creating a premium smartphone experience with the consumer at its heart.
The Galaxy S23 Series revolutionizes the integration of innovation, quality and sustainability into a smartphone. It was developed with consumer opinions in mind. During his visit to Southeast Asia to share his experiences, TM Roh highlighted the three pillars that set the new standard for Samsung Galaxy with powerful and impactful innovation. filing To provide a premium smartphone experience including
- The ultimate camera: The Galaxy S23 Ultra comes with a state-of-the-art camera with enhanced capabilities such as enhanced AI. to help every People can take professional photos. Create videos with cinematic quality. Including taking pictures with Nightography mode.
- Premium Performance: Samsung has partnered with Qualcomm to develop the Snapdragon 8 Gen 2 chipset for smartphones. which delivers both powerful capabilities and the best performance ever to a Samsung Galaxy smartphone. It is also the fastest Snapdragon family of chipsets available today, ideal for gaming and other activities.
- Designed with our planet at heart: The Galaxy S23 Series uses more recycled materials than any other smartphone in the S Series, and features Corning® Gorilla® Glass Victus® 2, which is made from 22% recycled materials.
TM Roh summarized how the Galaxy S23 Series has elevated the smartphone industry and showcased the potential of technology that can enhance people’s lifestyles. “All consumer needs are behind every cornerstone of Samsung’s innovation, and we are working with partners around the world to deliver the best technology and experiences of the future.”
Can be pre-ordered from today through online channels on the samsung.com website or in store at the Samsung Experience Store and participating stores from today – February 23 only!!!
Click now! www.samsung.com/th/smartphones/galaxy-s23-ultra/pre-order