2023-08-10 18:20:42
With a history spanning more than 50 years, Toledo, the iconic brand of Corporación Multi Inversiones (CMI), has been the trusted culinary choice of thousands of families throughout the Central American region. His commitment to provide quality protein in daily meals has been a constant in homes. And today, Toledo takes on a new chapter in its culinary journey, introducing an exciting launch: a portfolio of hams, sausages and bacon free of nitrites, artificial colors and preservatives, accompanied by renewed packaging with resealable hermetic closures.
Perspective Writing
The distinctive essence of the Toledo flavor remains intact while introducing a new line of products that responds to the changing needs of families. This range includes Smoked Ham, Virginia Turkey Ham, Cocktail Sausage, Frankfurter Sausage, Turkey Sausage and Bacon. All under a healthy concept that fuses the pleasure of savoring with the well-being of consciously choosing.
“The legacy of quality and flavor that Toledo has provided to our consumers fills us with responsibility. Our campaign, “Enjoy that I take care of you!”, is the result of our commitment to excellence and innovation. We present to the market a differentiated proposal based on the delicious and healthy experience. Toledo is not just a brand, but a family that takes care of families,” emphasized Manuel Molina, CMI Prepared Food Marketing Director.
The new line not only eliminates nitrites, dyes and preservatives, but also uses High Pressure Processing technology, a cold storage system that uses high levels of hydrostatic pressure to maintain freshness and prolong the shelf life of the products. Nancy Paz, CMI Sausages Category Marketing Manager, highlights: “We have developed this initiative with state-of-the-art technology and a research team. We created a portfolio in tune with the needs of families, eliminating artificial additives without sacrificing our distinctive taste and practicality.”
The new Toledo line is now available in supermarkets across the country, offering a natural and tasty option for those looking for healthier alternatives. Maintaining its traditional flavor, Toledo moves towards a future where quality and well-being converge, offering food options that honor its heritage of more than five decades.
Eglaim González, Marketing Director of Meat Solutions, concludes: “With more than 50 years in the Guatemalan market, Toledo always evolves to bring quality and solutions inspired by the passion we feel for our consumers. This line of sausages reflects healthy and natural characteristics, achieving a balance between flavor and well-being. We continue to accompany families who show their love by offering the best at each meal to their loved ones.”
#Toledo #Legacy #Flavor #Health #Meal