2024-04-19 09:05:44
Our country registers a growth in number of tortillerias of up to 284%, with 130 thousand points of sale, many of them informal, warned the National Tortilla Council (CNT).
Homero Lopez, Its president pointed out that due to the lack of regulation and regulations, informal establishments have proliferated, where most have to close before their first six months.
After a report from the UNAMabout the consumption of tortilla faces a decline of up to 30% in the last 15 years, the industry assures that sales per unit have actually decreased, because there are many more than we need and those that existed before.
According to the National Council for Evaluation of Development Policy, the per capita consumption of Mexicans is 56.7 kilos annually, equivalent to approximately six pieces daily.
“This implies that there are expensive and poor quality tortillas, since with unfair practices they try to make the inputs more efficient and the affected end up being the consumers.”
In an interview with this newspaper, Homero Lopez Garcia He explained that it is difficult for Mexicans to stop eating this food, since although it is 22 pesos per kilo, it is an economical product that serves up to eight people.
“A Coca Cola 600 milliliters, which is what a kilo of tortilla costs, is for one person, but with that you buy tortillas and up to eight can eat.”
He highlighted that this food is very noble because “you put beans, leftover eggs or cheese with sauce; a piece of chicharrón or even a pinch of salt and you already have a taco in your hand.”
López insisted that Mexican consumption did not decrease, rather the growth of tortilla shops caused each business to sell less and now they are facing losses. “We have overexploitation (…) the Inegi It reports about 110 thousand tortilla shops, but the reality is that with informality we calculate that there are more than 130 thousand, 284% more than we need.
The corn industrialist stated that with 70 thousand units Mexico would have enough supply, but the lack of employment and economic necessity make people believe that tortilla shops are big business because in Mexico everyone eats them, but they are bursting the sector, he emphasized.
“Ten, fifteen years ago there was not all the competition that exists today, so people do not stop eating tortillas, that is why I do not agree with the position of the UNAM because they are measuring it wrong.”
He ruled out that inflation affects the sector, because it undoubtedly continues to be the most important food in the country and most accessible, it is not like a kilo of meat or a kilo of chicken that is more complicated to acquire.
“They continue to be highly consumed by the Mexican by culture and identity”, stated Homero López.
He accused that the lack of employment in the country and the economic conditions mean that many people have to seek to survive and a thick of the population think about the sector.
“We are going to open a tortilleria (they think), when in reality it is a complicated turn and up to 80% of them close before six months because they did not measure the cost of production and they want to give cheaper.”
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2024-04-19 09:05:44