2023-08-01 01:28:08
Last year, curiosity for this new race had boosted the audiences of France Télévisions. This year, for the second edition of the Tour de France Women, the enthusiasm was confirmed with an average of 2 million viewers per stage on France 2 and France 3.
The Tour de France Women took up 25 hours of live broadcast on France Télévisions, allowing 19.7 million French people to take a look at the stages at least, for an average per French person of 49 minutes in front of their post during race week.
A peak at 4.3 million for the ascent of the Tourmalet
The passage of the riders to the mythical Col du Tourmalet was the high point of the Tour de France Women. The summit finish was watched by more than 4.3 million viewers. On this occasion, Demi Vollering then seized the yellow jersey which she kept until the finish.
The women’s edition of the Tour also benefits from the success of the men’s event, which ended on July 23. Audiences for the Tour de France were close to 4 million viewers at the end of the afternoon.
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