Presentation of a brand new model orientation for Kitzbühel tourism; A brand new line of communication, new lettering, “half” chamois.
NOTE: On account of a trademark warning from a proper holder, photographs displaying the “new” Video games or the brand new brand have been eliminated for now till the authorized points are clarified!
KITZBÜHEL. On Thursday night the time had come: the well-kept secret of the rebranding and the brand new brand of Kitzbühel Tourism on the development web site of the Tenne lodge was revealed.
“The Tenne can also be evolving, which is an ideal match for our occasion,”
mentioned TVB chairman Christian Harisch within the introduction to the gala night, which was led by Arabella Kiesbauer.
In the previous few weeks there was a lot dialogue and hypothesis in regards to the identification of Kitzbühel’s new tourism model. As a result of even the well-known “Gams” by Alfons Walde, which formed the picture of town for greater than 70 years (the picture of the KSC earlier than, be aware), had been to be mentioned.
Branding
Since 2021, the branding course of has been or is being labored on with the participation of round 70 contributors, together with many younger folks. The brand new model and new communication technique “Your Time is NOW” was impressively introduced on the gala and about 400 visitors had been invited. The brand new model was seen and promoted on a big scale throughout the gala and at night time (together with on the “black bridge”).
“For us, it is a milestone in our strategic route. Below the slogan ‘Again to the Future’, we’re ushering in a brand new period for our communications technique,”
so TVB-GF Viktoria Veider-Walser.
“The Walde-Gams is an establishment intently linked to Kitzbühel, nonetheless the Gams, though it seems new. We’re turning a peak in our communication presence with a model relaunch after 70 years of the present model,”
mentioned Harisch,
“and sure, the chamois was to be mentioned, as a result of concepts are free. However we shortly realized that the chamois was a part of our life.”
Swiss company Brandpulse applied the relaunch.
“The transient was to create a sporty luxurious life-style model. We applied this collectively, company and TVB,”
mentioned Veider-Walser and Thomas Ramseier of Brandpulse.
The model now makes use of extra fashionable lettering, with the chamois half flowing in above the “Ü”.
A part of the grand exhibition was the composition of the brand new brand from 232 puzzle items by the members and companions of Kitzbühel Tourism.
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