Vehicles (photo by Roni Shuzer Flash90)
Mercedes maintains its position as the European brand and as the only luxury brand in the automotive field that is in the top ten in the “100 Best Global Brands” list of the brand consulting company Interbrand, for the seventh year in a row. The value of the Mercedes brand increased by 10% to a value of 56.103 billion dollars, since the year 2021. Toyota entered the 6th place on the list and is the leading car brand in the world.
Interbrand, the American consulting company, publishes its annual study “Best Global Brands”, according to which Mercedes is ranked eighth in the luxury list, the only European luxury car brand on the list. This is the seventh year in a row that Mercedes is in the top ten. In addition, according to the Interbrand survey, Mercedes-Benz increased its brand value by 10% in the last year to a value of 56.103 billion dollars, which highlights the success of the company’s strategic direction – beyond a software-based electric future.
More in-
Other companies ranked in the table: Elon Musk’s Tesla came in at 12th place, luxury brand BMW at 26th place overall, Hyundai at 35th place overall and Audi at 46th place, two places ahead of Volkswagen.
Mercedes continues to implement the strategy of the desirability of its vehicles, on the side of the leaders in everything related to electric vehicles and advanced technology. The company announced its intention to make its entire vehicle portfolio electric by 2030, wherever market conditions allow it, and also aims to reach carbon neutrality by 2039, thereby further strengthening the link between luxury and sustainability. In addition to the product portfolio, the marketing emphasis will focus on customer experience and strategic collaborations with premium brands from a variety of disciplines from technology to fashion, music, cinema and sports.
“Mercedes-Benz’s continued ranking in eighth place, as well as the double-digit increase in brand value to more than $56 billion provide confirmation of our strategic move – to define sustainable luxury, put our customers at the center of everything we do and make every touch point with Our brand for a unique experience. I am proud that the work of our entire team for the brand is paying off and is reflected in this great result,” said Bettina Patzer, Vice President of Communications and Marketing at Mercedes-Benz.
Comments to the article(0):
Your response has been received and will be published subject to the system policy.
Thanks.
for a new comment
Your response was not sent due to a communication problem, please try again.
Return to comment