iDNES.cz a reklama
If you use consent to advertising instead of payment (i.e. consent to the use of cookies and other network identifiers for the purposes of targeted advertising), they will be displayed on our websites iDNES.cz, Lidovky.cz, Expres.cz and Antiyoutuber.cz2 both targeted and untargeted advertisements. Advertising targeting takes place on the basis of profiling your habits and interests from data obtained about your actions on the Internet so that you are shown advertisements that will interest you. This targeting will be carried out by both MAFRA, as and advertising partners (of which there are a total of 84), whose list and other information can be found here.
You can withdraw your consent to ad targeting at any time, but if you do, you will be prompted to switch to iDNES Premium without ads. You can change or revoke your consent for purposes other than targeting ads (e.g. displaying content based on your interests, etc.) in the Detailed Settings section without having to switch to iDNES Premium without ads. Consent is granted for a period of 1 year (however, it is limited by the duration of the cookie in which the consent information will be stored).
We process some data (but not for advertising targeting) on the basis of a so-called legitimate interest. You can object to processing based on legitimate interest and make other privacy settings in the Detailed settings section. The settings you make here will be used for the websites: iDNES.cz, Lidovky.cz, Expres.cz and Antiyoutuber.cz.
We and our partners process data in the following way: Storage and/or access to information on the device, Use of limited data to select advertisementsUsing profiles to select personalized content, Creating profiles for personalized content, Measuring ad performanceUnderstanding the audience through statistics or combining data from different sources, Using profiles to select personalized advertisingDevelopment and improvement of services, Creating profiles for personalized advertisingContent performance measurement, Technical site operation.
If you choose iDNES.cz without payment and give us your consent to targeted advertising, consent will always be granted for the purposes listed in bold above.
Registered users and iDNES Premium users can temporarily use our site in the original way.
The system is currently running in trial mode only for some users. For registered users, the new conditions apply from 20 September 2024.
You can find more information about the use of cookies here.
Here you will find the terms and conditions of the iDNES Premium service without advertisements and also the terms and conditions for the use of websites with consent to targeted advertising, which will govern the relevant relationship.
- 1 With the exception of a few special advertising formats where it is difficult to remove these formats from the content, such as the so-called commercial messages or self-promo of our company and its subsidiaries. Details can be found in our terms and conditions.
- 2 You can choose settings separately for other websites of our company. However, if you give your consent to targeted advertising on them, we will assume that you also gave it for the iDNES.cz, Lidovky.cz, Expres.cz and Antiyoutuber.cz sites
Interview: Navigating the Landscape of Targeted Advertising with Digital Marketing Expert Dr. Alice Novak
Time.news Editor: Good afternoon, Dr. Novak. Thank you for joining us today. As the digital landscape evolves, targeted advertising has become a major focal point for many websites. We’ve been exploring how platforms, such as iDNES.cz, utilize user data for personalized advertising. What are your initial thoughts on this approach?
Dr. Alice Novak: Good afternoon! It’s a pleasure to be here. Targeted advertising is definitely a game changer in digital marketing. It allows platforms to provide more relevant content to their users, which can enhance user experience. However, it raises significant questions about privacy and consent.
Time.news Editor: Absolutely. iDNES.cz provides options for users to consent to targeted advertising or switch to an ad-free premium service. How important is consent in this digital ecosystem?
Dr. Alice Novak: Consent is paramount. Users should have the power to decide how their data is used. Platforms like iDNES.cz are doing well by allowing users to opt-in or out of targeted advertising. This transparency fosters trust, which is critical for the long-term success of any digital service.
Time.news Editor: That trust is crucial. The article mentions that consent is granted for a year and tied to the duration of cookies. Some may argue this is complicated for users. Do you think this might deter individuals from fully understanding their choices?
Dr. Alice Novak: Yes, I would say that the intricacies of cookie consent can be overwhelming for many users. Simplifying the process and clearly communicating what users are consenting to could improve user engagement and confidence. Education on these topics is vital to empower users in making informed decisions regarding their data.
Time.news Editor: In terms of data processing, the article highlights that iDNES.cz also processes some data based on legitimate interests. Could you explain what that entails?
Dr. Alice Novak: Certainly! Processing data under ‘legitimate interest’ means that a company can use data without explicit consent if it believes it’s necessary for its business operations. However, this area can be gray. Users must be clearly informed on what data is being processed and for what purpose, ensuring they can voice objections if they feel their privacy is threatened.
Time.news Editor: With 84 advertising partners involved in targeted advertising, how can platforms ensure the ethical use of data?
Dr. Alice Novak: That’s a critical challenge! Platforms must implement strict data sharing agreements with partners, ensuring they adhere to privacy regulations. Regular audits and transparency reports could also help reassure users that their data is being handled responsibly.
Time.news Editor: You mentioned regulations; how do you see the future of targeted advertising in light of increasing privacy laws like GDPR?
Dr. Alice Novak: We’re likely to see a fundamental shift in advertising strategies. Companies will need to innovate and find ways to create personalized experiences without compromising user privacy. This could lead to more reliance on first-party data and less on invasive tracking methods. Brands that adapt to prioritize user privacy will likely emerge as leaders in the industry.
Time.news Editor: Indeed, that sounds like a wise approach for the future. Before we conclude, Dr. Novak, what advice would you give to both users and platforms navigating this complex landscape?
Dr. Alice Novak: For users, I’d advise staying informed about privacy settings and regularly reviewing consent options. For platforms, transparency and user control should be at the heart of any advertising strategy. Building a relationship of trust with users is not just ethical, it’s great for business in the long run.
Time.news Editor: Thank you, Dr. Novak, for your insights today. It’s clear that while targeted advertising can enhance our digital experiences, striking the right balance with privacy and consent will be key for all involved.
Dr. Alice Novak: Thank you for having me! It’s an exciting time to discuss these topics, and I look forward to seeing how the landscape evolves.
