On July 1 and 2, Ciudad Real will host the Sports 5.0 International Congress, organized by the Castilla-La Mancha Basketball Federation (FBCLM) and the regional university (UCLM). Two days of presentations aimed at members of sports clubs and entities and whose objective is to train their members in the new ways of sports management, communication, marketing channels or digital marketing, essential for the path “from current volunteering towards professionalization”, in the words of José Esteban Gálvez, president of the FBCLM.
Presentations given by profiles as varied and contrasted as the journalist Siro López (Cope), Mari Ángeles Vidal (L’Alqueria del Basket in Valencia), Leonor Gallardo (vice-rector for Coordination, Communication and Promotion of the UCLM), Daniel Abanda (director of Communication from CD Leganés), José Bonal (sports management and marketing professional), Jaime Ruiz Tomé (San Pablo Burgos from ACB), Bruno Avelar Rosa (Qantara Sports and professor at the University of Coimbra), Josep Crespo Hervás (professor of the University of Valencia in the Faculty of Physical Activity and Sports Sciences), Óscar Fernández-Arenas (president of the CB Granada Foundation of ACB) and Lucía Mallol Arias (communication and brand at Globalcaja).
“The time of volunteering is coming to an end and we must try to take advantage of the possibilities of the new digital era to move towards professionalism in clubs and in sports,” defended Gálvez in the presentation of a “pioneering and innovative” congress. An act that has been held in the Provincial Council, whose head of Sports, David Triguero, valued “the institutional commitment to carry out initiatives by joining efforts.” The Councilor for Sports in the City Council of Ciudad Real, Antonio Gallego, and Ángel Millán, academic director of the UCLM, co-organizer of the seminar, also attended, who highlighted sports as a “fundamental attraction for students”, recalling the aid program for sports clubs the university endowed with 250,000 euros.
Registration will be free for all sports councilors from the provincial town halls, club managers and sports school monitors.
The presentations will be given in the Aula Magna Alfredo Pérez Rubalcaba of the Ciudad Real Campus. The entire program of the seminar can be consulted at https://congresodeporte5puntocero.es/.