2024-08-19 22:14:57
In Mauritius, the label to promote the quality of the island’s products, created around ten years ago, now extends to the tourism sector. In the hotel industry, the Iwa group is also the only one to receive this label Made in Morriswhich allows you to promote your contribution in the promotion of the local industry.
On the coast of Balaclava in the north of Mauritius, the characteristic hotel of Ravenala wants to create an authentic Mauritian atmosphere. In a setting of white sand and coconut trees, two shops recall the street corner shops of the island. That is called Taba-J referring to the small business representatives here, these kiosks offer a range of local products, pancakes called is doing spicy fast food.
Jean-Michel Pitot, the founder of the chain, really wants to revisit the Mauritian model: ” Hotels in Mauritius put more emphasis on charming hospitality, which is not entirely Mauritian. Of course, we satisfy the customers by offering caviar, champagne and others, I am predicting a little, but we forget that we are in Mauritius. »
Returning to its roots, the group launched the Zilwa Behavioral Hotel in 2013, which is deeply infused with Mauritian culture. They fought is the Creole word for island. And Jean-Michel Pitot remembers: ” We know what we want to provide customers. We want to make them feel this Mauritian team. The hotels are decorated, built and everything is done for the customer to explore this island of Mauritius. » At the same time, the Ethical group has opted for environmental practices and local businessmen who like it, two strong decisions.
Providers green
Olivier Bardin runs Topo Sorbe, a family business in the capital that makes ice lollies with local fruits and spicy flavors. Against all odds, it’s the Ethical team that contacts your small business to become your supplier, not the other way around. ” It was a fairly complex project for us, we had to think big “, explained Oliver Bardin. And to add: ” Practice also working with suppliers greenwhich means that there is no plastic, so we have to work on a cardboard box, which takes a while, almost two years. »
The character hotel group is the first in the sector to receive the label Made in MorrisThe network promotes local products according to strict requirements. The prison is preparing to close the 2023/2024 financial year with an occupancy rate of 85%. Doubts were first expressed in the complex about the viability of the model.
According to Vincent Desvaux de Marigny, President of the group, the commercial viability is now: ” We are not listed on the stock exchange, but we have the ability to measure our financial performance, and we note that our practice today is at the top of the basket in terms of profit, that is to say in terms of profit after money -head, compared. to change. » The hotel chain wants to go further and is aiming for a “B Corp” certification. International recognition validates companies that combine profit and positive impact on society and the environment.
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