2024-04-25 20:54:39
World Earth Day on April 22 is a day dedicated to protecting the environment, an opportunity to be inspired, take action and leave our positive mark on the planet.
The Continental Bottling Industry SA, known for Vikos natural mineral water & Vikos soft drinks, celebrated World Earth Day with two tree plantings, carried out in collaboration with the non-profit environmental organization We4all, in the community of Agia Anna in the North Evia and Mani, two areas that have been affected by devastating fires. In each area, 1,000 fruit trees (olives) were offered, with the aim of strengthening the livelihood activity of the residents and at the same time reshaping the greenery of the area, effectively giving an important “breath” to the two areas.
The strategic partnership with We4all is part of the company’s wider program for environmental protection entitled “The B-house of our life”, showing in practice its support for environmental protection. Togetherness, the collaboration of organizations and the participation of all of us are values that support this very important work – every movement that “embraces” the environment is crucial and is an act of hope and an example for the community to follow.
In the context of corporate responsibility, it carries out actions related to the practical support and strengthening of society, people and the environment. The program “The b-house of our life” is a continuous effort of actions with the aim of leaving the maximum positive imprint on the planet with an eye on the next generations, expressing the philosophy of the company, which turns into a real vision of a balanced coexistence: to we live, develop and operate always with respect to our common “home”, our planet.
Sustainability actions aim to create a green house, as an expression of gratitude for the planet and all the goods it offers us and enjoy, as well as with the desire to preserve these goods for future generations. Vikos natural mineral water continues consistently and for one more year gives World Earth Day the importance it deserves, offering a “breather” to areas that need it.
You will find more about the program “the b-house of our life”. here
See here the video of the action