The startup company Trigo, which develops technology for autonomous supermarkets, is entering the American market for the first time in collaboration with Wakefern, the largest cooperative supermarket chain in the United States. In: New York, New Jersey, Connecticut, Pennsylvania, Maryland, Delaware, Massachusetts, New Hampshire, Rhode Island and more.
Trigo’s computer vision technology enables a “pick & go” shopping experience – shoppers pick up the products they are interested in, in the supermarket cart or carry them in their hands and can leave the store without going through the checkout. Trigo’s system detects the products that each customer collects by combining cameras, an artificial intelligence system and a computer vision that analyzes the images, similar to the technology of autonomous vehicles. At the end of the purchase, the customer receives the invoice for the mobile device through the app of the store network.
The Wakefern chain joins the major supermarket chains in Europe that have opened stores with Trigo technology over the past year, including 2 autonomous stores for the Tesco chain in London, the German store chain REWE in Cologne, and the German discount chain Netto recently announced the opening of an autonomous supermarket. Some of the stores are hybrids that allow you to shop at a regular checkout alongside the digital experience, for the benefit of casual shoppers who are not interested in signing up for the app and those who do not have a smartphone. Trigo’s system is designed in accordance with the strict EU and US privacy standards. It does not collect or analyze biometric information and does not use face recognition methods. The system anonymously centralizes information on buyers’ preferences used by the network to streamline its work and consumer service.
According to Michael Gabay, CEO of Trigo: “Trigo is entering the United States with the Wakfern Group, one of the largest food retailers in the United States and one of the holdings on the East Coast. This is a very significant expression of trust in Trigo, a huge retailer that designates the technology for use in its stores, most of which are in the size of thousands of square meters. Trigo is the only company in the world that converts stores of this size from traditional stores to autonomous stores. Moreover, this is our first entry into the field of collaborative networking, which includes thousands of different and very dominant cooperatives in dozens of countries around the world. The move will make computer vision technology accessible to independent retailers, which increases their ability to compete with Amazon and enable a cash-free shopping experience on the one hand and the adoption of data-based management practices on the other. “
Trigo was founded in 2018 by the brothers Michael Gabay, the company’s CEO, and Daniel Gabay, the VP of technology. Since its inception, the company has raised $ 104 million from leading investors, including the REWE and Tesco chains, and operates in cooperation with Shufersal in Israel. The company currently employs about 180 employees, most of them in the development center in Tel Aviv, as well as in the company’s offices in London, Germany, the Netherlands and the USA. StoreOS, which includes inventory management automation, pricing optimization, security and fraud prevention and location-based marketing, the technology provides rapid insights that increase network management and operational efficiency.
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