Specializing in heritage preservation, the Ateliers de France group has acquired Thareaut, a renowned manufacturer of artisanal wood joinery. Founded in 1749, Thareaut crafts bespoke, period-style windows and doors that embody conventional craftsmanship.This strategic move by Tryba, the parent company, reinforces its focus on core competencies. As a leader in conventional window and door solutions (PVC,aluminum),Tryba is doubling down on its commitment to enduring,technologically advanced products,a message embodied in its tagline,”Welcome to the Habitat of Tomorrow.” This fiftieth anniversary milestone for tryba reflects the company’s enduring dedication to preserving and promoting the artisanal heritage of france.
Acquired by tryba in 2015,Thareaut,a skilled team of forty artisans based in Angers,specializes in high-end bespoke wood joinery. Notably, their “gueule de loup” windows, with their distinctive wolf’s head motif, are coveted for their ancient authenticity and elegance.
Over the past decade, Thareaut has thrived under the umbrella of the Atrya Group, benefiting from initiatives that have strengthened its competitive edge and innovation. Joining the Ateliers de France group, with its complete expertise in all aspects of heritage restoration (masonry, carpentry, blacksmithing, plasterwork, decorative painting, interior design, etc.),expands Ateliers de France’s capabilities to serve the discerning market for traditional,heritage-inspired joinery.
Marc Daeffler, CEO of Tryba, remarked on this milestone: “We are incredibly proud of Thareaut’s journey since its integration into the Atrya Group. This transition to a specialized, high-caliber industry partner is a natural and promising step for both the factory and its dedicated employees. We extend our sincere gratitude to the Thareaut team for their unwavering commitment and exceptional skillsets, craftsmanship that will continue to exemplify French excellence.”
Founded in 1980 by johannes Tryba,the company produces 600 windows daily across two French production facilities. as part of the Atrya Group, tryba employs 1,600 people and boasts a vast network of 190 dealerships and over 300 customer service centers across France, making it the nation’s leading provider of window and door solutions.
Ateliers de France, led by Antoine Courtois, specializes in heritage restoration and luxury projects, catering to a diverse clientele ranging from grand historic buildings to prestigious hotels and exceptional private residences. The group comprises 45 specialized “maisons” encompassing an array of trades, including Ateliers Perrault, experts in windows, carpentry, joinery, marquetry, and wrought ironwork.
What role does modern technology play in traditional wood joinery practices at Tryba?
Q&A: Insights into Heritage Preservation and Wood Joinery with Marc Daeffler, CEO of Tryba
Interviewer: Thank you for joining us today, Marc. Let’s start with the recent acquisition of Thareaut by Ateliers de France.how does this acquisition enhance Tryba’s vision of focusing on artisanal craftsmanship?
Marc Daeffler: Thank you for having me. The acquisition of Thareaut is a notable moment not just for our company, but for the entire industry.Thareaut,with its long-standing tradition of creating bespoke wood joinery since 1749,embodies the craftsmanship that aligns perfectly with our commitment to preserving French artisanal heritage.by integrating thareaut into the Ateliers de France group, we’re reinforcing our dedication to heritage preservation while also enhancing our core competence in high-end, technologically advanced products.
Interviewer: You mentioned the importance of French artisanal heritage. How does Thareaut fit into this narrative and what makes thier products unique?
Marc Daeffler: Thareaut employs a skilled team of forty artisans who excel in crafting period-style windows and doors. Their distinctive “gueule de loup” windows, recognized for their wolf’s head motif, exemplify ancient authenticity and elegance that are highly coveted. This uniqueness allows us to cater to a discerning market that values traditional craftsmanship, and it complements our broader offerings in PVC and aluminum windows.
Interviewer: It sounds like a strategic alliance that not only consolidates resources but also enriches the cultural narrative surrounding your products. What are the implications of this move for your customers?
Marc Daeffler: Absolutely. For our customers, this expansion means access to a more diverse range of bespoke products that reflect both modern technology and traditional craftsmanship. We are now better equipped to meet the needs of clients looking for heritage-inspired solutions without compromising on performance or durability. This is notably relevant as more people seek to preserve the aesthetics of their homes while ensuring they have modern functionalities.
Interviewer: Speaking of modern functionalities, how does tryba aim to balance technological advancements with traditional craftsmanship in its offerings?
Marc Daeffler: We have embraced innovation by investing in advanced manufacturing technologies while maintaining the artistry of traditional methods. Our tagline, “Welcome to the Habitat of Tommorow,” encapsulates this balance. As a notable example, while we produce 600 windows daily across our two facilities, we integrate cutting-edge processes that ensure efficiency, but it’s the craftsmanship—like that of Thareaut’s artisans—that gives our products their soul.
Interviewer: in reflecting on the growth of the Ateliers de France group and the integration of thareaut, what practical advice would you give to other businesses looking to preserve their heritage while innovating?
Marc Daeffler: I would advise businesses to embrace their unique history and craft a narrative around it. Heritage can be a powerful differentiator in today’s market. Focus on attracting skilled artisans and invest in their training while adopting innovative practices to streamline operations. Balancing tradition and modernity can create a unique market position that resonates with consumers who value authenticity.
Interviewer: Thank you, Marc. it’s clear that Tryba and Thareaut’s collaboration not only preserves French craftsmanship but also sets a benchmark for the industry.We appreciate your insights on this evolving landscape.
Marc Daeffler: Thank you for the prospect. I look forward to seeing how our journey continues to evolve in heritage restoration and luxury joinery while honoring the artisanal heritage of France.