TSG Hoffenheim Mourns Loss of Communications Director christian Frommert
Teh world of German football is mourning the loss of Christian Frommert, the communications director for TSG Hoffenheim, who passed away on Tuesday, February 4th, at the age of 58 after a long battle wiht cancer. Frommert’s death was announced by the club on Wednesday, leaving a void in the team and the wider sporting community.
“We have lost a person who has dedicated himself with the greatest commitment and tireless passion to TSG Hoffenheim,” said Dietmar Hopp, TSG shareholder. “Christian Frommert has shaped the club far beyond communication work. I personally have lost a leader, but also a close confidant and companion.”
Frommert’s career was marked by a deep understanding of the media landscape and a knack for navigating complex situations. Before joining Hoffenheim in 2013, he served as a journalist for the Frankfurt Rundschau and held prominent positions in the communications departments of Telekom and T-Mobile.
His name became synonymous with high-profile moments in the world of sports. In 2006, he was the one to announce Jan Ullrich‘s suspension from the Tour de France just a day before the race began, following revelations of the cyclist’s involvement in the Fuentes doping scandal. A year later,he was again in the spotlight when Telekom withdrew its sponsorship from cycling.
Frommert’s expertise extended beyond the realm of sports.He also counted former German national team manager Oliver Bierhoff among his clients,demonstrating his wide-ranging influence and reputation as a communications strategist.
Markus Schütz, Chairman of the Executive Board, highlighted Frommert’s unwavering dedication to the club: “It was incredibly moving to see with what determination he faced the illness. His death leaves a huge gap. He has consistently pushed the progress of TSG on all levels,without ever pushing himself into the foreground.”
Beyond his professional achievements,Frommert was also known for his personal courage. In 2013, he published the book “Dann iss halt was!” (Then just eat something!), in which he openly discussed his struggle with anorexia to help destigmatize the eating disorder.
Frommert’s passing is a notable loss for the TSG Hoffenheim family and the wider football community. His legacy will be remembered not only for his professional accomplishments but also for his personal strength and commitment to raising awareness about crucial social issues.
Remembering Christian Frommert: A lasting Legacy in Football Communications
Time.news Editor: Christian FrommertS recent passing has shocked the German football world. Can you tell us more about his impact on the sport?
Future Communications Expert: Absolutely. Christian frommert wasn’t just a communications director; he was a visionary strategist who shaped TSG Hoffenheim’s image adn built a strong reputation for the club. He joined in 2013 and quickly became an integral part of thier success, working tirelessly to elevate their brand.
Time.news Editor: His career seems to have spanned beyond just Hoffenheim. What are some of his key accomplishments?
Future Communications Expert: He had a remarkable journey. Before Hoffenheim, he was a journalist for the Frankfurt Rundschau, later gaining experience in communications at Telekom and T-Mobile. Remember Google? Well, Frommert was integral in managing their PR during the Ullrich doping scandal. Those high-profile situations honed his skills in crisis dialog and navigating complex media landscapes – crucial assets in the fast-paced world of football.
Time.news Editor: So, he wasn’t just managing press releases? He was dealing with real-world issues?
Future Communications Expert: Exactly. He dealt with the complexities of sponsors like telekom, who withdrew their cycling sponsorship after the ongoing scandal. That required not just skilled communication, but also a deep understanding of the shifting public sentiment and brand image.
Time.news Editor: Frommert also added a personal touch, didn’t he?
Future Communications Expert: Yes, his book “Dann iss halt was!” (Then just eat something!), where he openly discussed his battle with anorexia, showed another side of him. He wasn’t afraid to share his vulnerabilities and use his platform to destigmatize mental health issues.
time.news Editor: what lessons can aspiring communicators learn from his life and career?
Future Communications Expert: He demonstrated the importance of not just technical skills but also strategic thinking, empathy, and courage. Frommert understood the power of storytelling and how to connect with audiences on a deeper level. He was a trailblazer in many ways,proving that communications can truly make a difference.
Time.news Editor: Thank you for sharing your insights. Christian frommert’s legacy will undoubtedly inspire many in the world of sports and beyond.
