October 7, 2022
Tsukasa will market the EVR motors to sectors such as industrial vehicles, construction site equipment, agricultural machinery, industrial robots, automated warehouses and small boats. The Japanese company estimates that the distribution agreement will be a growth engine in the coming years
The start-up company EVR Motors Matach Tikva announced the signing of an agreement with Tsukasa Electric for the distribution of EVR’s electric motors in Japan. As part of the agreement, Tsukasa Electric will offer EVR’s electric motors to several markets in Japan, including: industrial vehicles such as forklifts, autonomous conveyors for production lines, and cranes mounted on vehicles, vehicles for construction sites, agricultural machinery, mowers, industrial robots, automatic warehouses and the small boat sector in Japan.
According to Tsukasa, its collaboration with EVR will be one of its key growth engines in the coming years as a large demand for EVR’s electric motors is expected in Japan. The company founded in 1969 is an engine manufacturer specializing in engines for industry, factory automation and medical devices. The company’s headquarters are in Tokyo and other offices in Osaka, Fukuoka and a production plant in Miyazaki. Its engines are marketed in Japan, Korea, Europe and North America.
EVR Motors has developed a unique motor topology, which is anchored in 9 patents: the technology is called Trapezoidal Stator TS – RFPM (Trapezoidal Stator Radial Flux Permanent Magnet), and it allows the production of smaller, lighter and cheaper motors that can be adapted to customer requirements. The company’s first engines are intended for two-wheeled and three-wheeled vehicles and can be adapted to a wide range of other applications such as: mild hybrid vehicles, hybrid vehicles and electric cars.
EVR Motors’ main target market is the automotive industry. However, according to the company, its electric motor arouses interest in other sectors that are interested in taking advantage of the competitive advantages of its proprietary TS – RFPM topology.
Ofer Doron, CEO of EVR Motors, said that the agreement with Tsukasa is part of the company’s business momentum. “The entry into the Japanese market follows strategic business agreements we signed with two companies in India: Badve Engineering and Napino Auto & Electronics. While we focus on the automotive market, several players in adjacent markets are interested in the benefits of our lightweight engines. After proving our technology in the development of the first two families of engines, we are working to diversify our engine offering to more powerful engines, as well as expand business activity to additional countries and enter additional market sectors related to vehicles.”
EVR Motors’ first motors are air-cooled 48/96 volt motors designed for two-wheel or three-wheel electric vehicles. These engines provide a power of 17 kW, a torque of about 40 Nm, and weigh only 9 kg, with a volume of 2.7 liters. The company is currently developing additional engines, intended for a wide variety of applications in the world of electric transportation.
EVR Motors is supported by a group of investors led by Marius Necht, one of the leading figures in Israel in serial entrepreneurship, founding technology companies and high tech investments. These days EVR is working on raising round A in order to speed up market penetration, increase production capacity and develop additional engines.
The company has been managed since 2019 by Ofer Doron, who served in his previous position as the director of the space plant of the Aerospace Industry, and led the aerospace industry team that designed and built SpaceIL’s Berashit spacecraft. Ofer Doron was also responsible for the development, construction, launch and operation of the aerospace industry’s communication and observation satellites for Israeli and foreign users.
EVR Motors was founded by the company’s current president and chief operating officer, Eli Rozinski, along with Victor Keslo and Ruslan Shabinski. The chairman of the company is Ofir Shoham, the former head of Mafat, who leads Marius Necht’s high tech investments. The company employs over 30 employees in Petah Tikva, including four PhD holders, engineers, the engine assembly team and a control and testing group.
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