2024-07-30 00:38:58
On Friday, pop star Adele will perform in Munich. An arena worth millions was built for the event. But there is also criticism. Because of cheap tickets, of all things.
Adele’s concerts are expected to bring in more than half a billion euros. There’s even a chance of an entry in the Guinness Book of Records. The pop star has had a new area built especially for her – with gigantic dimensions and a world-unique outdoor screen. Between August 2nd and 31st, the Brit will be on the stage specially designed for her in Munich’s trade fair city for ten evenings. Behind her is a 220-meter-long screen: a world record.
An Adele experience world is also being created around the stage, with an English pop-up pub, a stage for a cover band and stalls. Around 80,000 people can fit into the arena per show. 95 percent of the tickets have already been sold, but some tickets are still available – especially at the lower and upper end of the price range. The cheapest tickets should cost 79 euros, the most expensive 430.
The information varies almost daily, due to both the high security requirements and the ongoing work on the stage. New tickets have gone on sale due to renovations, explained organizer Live Nation in response to a t-online query. The total number of tickets that can be sold for the Adele shows will not be announced until the end of this week: on Friday, August 2nd, just in time for the start of the Adele concert series.
Then, at the beginning of this week, there was the first stir. Suddenly, tickets were on sale for 35 euros, which is significantly below the cheapest price category. This strictly limited contingent of so-called “Lucky Dip” tickets was sold out within minutes – and some fans were furious. “Biggest fraud in concert history” was one of the captions on a new post on Instagram that the singer published on Monday.
She actually wanted to get in the mood for her German concerts there, and wrote in German: “I can’t wait to see you on Friday!” And fans responded with criticism, typing in the comment section: “I hope you cancel every single show after all the ticket fraud.”
It is true that there are currently no more tickets available for 35 euros, they said in response to a t-online query. There were “more than 30,000 queries”. “As with Coldplay, Olivia Rodrigo and many other relevant artists, the intention from the start was to give away a small number of ‘Lucky Dip’ tickets each week of the concerts. Buyers do not know where they are sitting or standing when they buy them and they only receive the tickets on site on the day of the show. They are individual seats or seats with a restricted view. This special, limited offer also gives fans with lower incomes the opportunity to see an Adele concert,” a Live Nation spokeswoman told t-online.
She said she could not understand the frustration of some fans. “This really should not cause any displeasure among anyone who – like almost 99 percent of all visitors – has bought a very specific ticket for a clearly defined category,” she said in response to a t-online query.
For the city Münchenwhich is not contributing financially to the costs in the three-digit million range, the concert series promises to be a goldmine anyway. Economic advisor Clemens Baumgärtner said a few weeks ago at a press conference on the mega event that revenues of around 566 million euros were expected – excitement or not.